Global Launch Marketing Lead

more-jobs; Baar; Vor Ort; CHF 180.000 - 250.000; Vollzeit

Zusammenfassung

Biogen is seeking a senior marketer to drive global market development and launch readiness for new products. You will collaborate with global, regional, and cross-functional teams to shape market strategy, coordinate messaging, and ensure readiness for successful launches.

The role requires extensive experience in strategic and digital marketing within a global biopharmaceutical environment, with travel up to 15% international to engage stakeholders and partners.

Qualifikationen

• 12–15 years of biopharma marketing and promotions experience.
• Experience commercializing lupus and DERM/RHEUM is highly desired.
• Strong analytics, forecasting, and budgeting skills.
• Proven ability to influence stakeholders and lead cross-functional teams.
• Digital marketing experience in a global context.

Aufgaben

• Develop market shaping and launch readiness strategies.
• Lead omni-channel campaigns and messaging.
• Coordinate with agencies to develop tactical assets.
• Develop Go-To-Market plans including positioning and lexicon.
• Prepare cross-functional launch readiness reviews and resource planning.

Kenntnisse

Marketing strategy

Go-to-market planning

Digital marketing

Stakeholder engagement

Cross-functional leadership

Ausbildung

Bachelor's degree

MBA

Tools

VEEVA

Excel

PowerPoint

Jobbeschreibung

Biogen is seeking a senior marketer to drive global market development and launch readiness for new products. You will collaborate with global, regional, and cross-functional teams to shape market strategy, coordinate messaging, and ensure readiness for successful launches.

The role requires extensive experience in strategic and digital marketing within a global biopharmaceutical environment, with travel up to 15% international to engage stakeholders and partners.