Global Pharma Marketing Manager - Campaigns & Insights

Biogen, Inc.; Baar; Vor Ort; CHF 120.000 - 160.000; Vollzeit

Zusammenfassung

Biogen is seeking a global marketing professional to develop and execute marketing initiatives for a product, indication, customer segment, or disease area. The role translates brand strategy into tactical marketing plans and leads campaigns, content, congress activities, customer engagement programs, and other commercial initiatives.

Working cross-functionally with Medical, Market Access, Analytics, Regulatory, Compliance, and regional market teams, the incumbent ensures marketing activities

Qualifikationen

• Bachelor's Degree required.
• Degree in Marketing, Business, Life Sciences, Scientific Discipline, or related field preferred.
• MBA, Master's Degree, or equivalent experience preferred.
• Fluent written and spoken English required.

Aufgaben

• Develop and execute integrated marketing tactics, campaigns, customer engagement initiatives, and content programs aligned to brand objectives.
• Lead agency partners and cross-functional stakeholders to develop, review, and deploy marketing materials and campaign assets.
• Support brand planning through customer insights, market intelligence, competitive analysis, and performance tracking.
• Manage congress planning, external stakeholder engagement activities, promotional review processes, and asset deployment across markets.
• Manage project budgets, agency spend, statements of work, timelines, KPIs, and campaign performance reporting.

Kenntnisse

Global marketing

Campaign execution

Cross-functional leadership

Omnichannel marketing

Stakeholder management

Ausbildung

Bachelor's degree

Marketing / Life Sciences related field

MBA or equivalent experience preferred

Jobbeschreibung

Biogen is seeking a global marketing professional to develop and execute marketing initiatives for a product, indication, customer segment, or disease area. The role translates brand strategy into tactical marketing plans and leads campaigns, content, congress activities, customer engagement programs, and other commercial initiatives.

Working cross-functionally with Medical, Market Access, Analytics, Regulatory, Compliance, and regional market teams, the incumbent ensures marketing activities