Global Market & Launch Strategy Lead

Biibhr

Baar

Vor Ort

CHF 180.000 - 240.000

Vollzeit

Vor 6 Tagen

Sei unter den ersten Bewerbenden

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Zusammenfassung

Biogen is seeking a senior marketer to drive global market development and launch readiness strategies for new products. You will collaborate with global, regional, and cross-functional teams to shape markets, plan go-to-market activities, and oversee messaging and omnichannel campaigns to ensure launch success.

The role emphasizes deep experience in strategic and digital marketing within a global biopharma environment, with travel up to 15% internationally.

Qualifikationen

Bachelor’s degree required; MBA preferred.
12–15 years in biopharmaceutical marketing with launch experience.
Strong collaboration with cross-functional and regional teams.
Proficient in marketing analytics and promotional tools (VEEVA, Excel, PowerPoint).

Aufgaben

Partner with GCL to develop cohesive market shaping and market creation strategies.
Lead omni-channel marketing plans to enable successful product launches.
Onboard and manage agency partners for development of tactical assets.
Develop messaging hierarchy and branding guidelines for campaigns.
Support Go-To-Market strategies including positioning and lexicon.
Prepare Launch Readiness and cross-functional resource planning.
Collaborate with insights, medical affairs, and corporate teams for campaign resonance.

Kenntnisse

Global market development

Go-to-market strategy

Omnichannel marketing

Digital marketing

Stakeholder collaboration

Analytical skills

Ausbildung

Bachelor’s degree

MBA preferred

Tools

Veeva

Excel

PowerPoint

Jobbeschreibung