Global Launch Marketing Lead

Biogen International GmbH; Baar; On-site; CHF 140,000 - 190,000; Full time

Job summary

Biogen International GmbH Baar (ZG) is seeking a Marketing Lead to drive global market development and launch readiness strategies for new products. You will partner with global, regional, and cross-functional teams to shape market strategies, oversee messaging, and manage omnichannel campaigns to support successful commercialization.

The role requires a strong track record in strategic and digital marketing within a global biopharma environment, excellent collaboration skills, and the ability

Qualifications

• 12-15 years of experience in the biopharmaceutical industry with in-depth knowledge of marketing, promotions, and forecasting.
• Experience commercializing in Rare diseases is highly desired.
• Outstanding collaborator, strategic influencer and servant leader with ability to engage stakeholders across functions.
• Strong analytical, financial acumen, and project management skills; proficient in Excel and promo tools (e.g., VEEVA, PowerPoint).
• Experience in digital marketing strategies in a global environment is highly desirable.

Responsibilities

• Partner with GCL to develop a cohesive market shaping/market creation strategy across regions and customers.
• Lead omni-channel marketing plans to enable launch success.
• Oversee onboarding of agency partners for asset development and programs.
• Develop messaging hierarchy and style guidelines (unbranded & branded).
• Support Go-To-Market strategies including positioning and lexicon development.
• Support Launch Readiness Reviews with cross-functional teams.
• Collaborate with insights and medical affairs to ensure message resonance with customers.
• Develop CRM strategy to enable omni-channel customer engagement for launch.
• Coordinate with regional teams for global launch activities.
• Engage with patient advocacy and corporate communications as needed.

Skills

Marketing leadership

Digital marketing

Veeva

PowerPoint

Excel

CRM

Go-to-market strategy

Cross-functional collaboration

Launch readiness

Strategic thinking

Education

Bachelor's degree

MBA

Tools

Veeva CRM

PowerPoint

Excel

CRM

Job description

Biogen International GmbH Baar (ZG) is seeking a Marketing Lead to drive global market development and launch readiness strategies for new products. You will partner with global, regional, and cross-functional teams to shape market strategies, oversee messaging, and manage omnichannel campaigns to support successful commercialization.

The role requires a strong track record in strategic and digital marketing within a global biopharma environment, excellent collaboration skills, and the ability