Global Pharma Product Marketing Manager

Biogen; Baar; Vor Ort; CHF 120.000 - 160.000; Vollzeit

Zusammenfassung

Biogen is seeking a senior marketing professional to lead global marketing initiatives across products and disease areas from its Swiss operations. You will translate brand strategy into tactical plans, drive campaigns, content creation, congress activities, and multichannel customer engagement with cross-functional teams including Medical, Market Access, Analytics, and Regulatory.

The role emphasizes strategic contribution from market insights, campaign optimization, and brand planning support,

Qualifikationen

• Bachelor's degree required.
• Degree in Marketing, Business, Life Sciences or related field preferred.
• MBA, Master's degree or equivalent experience preferred.
• Fluent written and spoken English required.
• Additional language capabilities are advantageous.

Aufgaben

• Develop and execute integrated marketing tactics, campaigns, customer engagement initiatives, and content programs aligned to brand objectives.
• Lead agency partners and cross-functional stakeholders to develop, review, and deploy marketing materials and assets.
• Support brand planning through customer insights, market intelligence, competitive analysis, and performance tracking.
• Manage congress planning, external stakeholder engagement activities, promotional review processes, and asset deployment across markets.
• Manage project budgets, agency spend, statements of work, timelines, KPIs, and campaign performance reporting.

Kenntnisse

Project management

Stakeholder management

Omnichannel marketing

Campaign execution

Vendor management

Matrix organizations

English proficiency

Ausbildung

Bachelor's Degree

Marketing/Business/Life Sciences related degree

MBA or equivalent

Jobbeschreibung

Biogen is seeking a senior marketing professional to lead global marketing initiatives across products and disease areas from its Swiss operations. You will translate brand strategy into tactical plans, drive campaigns, content creation, congress activities, and multichannel customer engagement with cross-functional teams including Medical, Market Access, Analytics, and Regulatory.

The role emphasizes strategic contribution from market insights, campaign optimization, and brand planning support,