Global Launch Marketing Lead

Biogen; Baar; On-site; CHF 180,000 - 240,000; Full time

Job summary

Biogen is seeking an experienced marketing leader to drive global market development and launch readiness for new products. You will collaborate with global, regional, and cross‑functional teams to shape market strategy and oversee messaging across omnichannel channels.

Ideal candidates bring 12–15 years in biopharmaceutical marketing, strong analytics, and expertise with Veeva and digital campaigns. This role offers significant influence on global launch execution and strategic investments.

Qualifications

• Bachelor’s degree in a relevant field; MBA preferred.
• 12-15 years of experience in biopharmaceutical marketing, promotions, and agency management.
• Strong collaborator, strategic influencer and servant leader with patient- and brand-centric focus.

Responsibilities

• Develop market shaping and market creation strategy across customers and regions.
• Lead omni‑channel launch readiness and messaging for successful product introductions.
• Onboard and partner with agencies to develop tactical assets and campaigns.
• Support Go-To-Market plans, SWOT analyses, and risk mitigation for launches.
• Collaborate with Medical Affairs, Insights, Corporate Communications, and Patient Advocacy.

Job description

Biogen is seeking an experienced marketing leader to drive global market development and launch readiness for new products. You will collaborate with global, regional, and cross‑functional teams to shape market strategy and oversee messaging across omnichannel channels.

Ideal candidates bring 12–15 years in biopharmaceutical marketing, strong analytics, and expertise with Veeva and digital campaigns. This role offers significant influence on global launch execution and strategic investments.