Global Brand Leader, TREK — Growth & Activation

Lotus Bakeries, Milan; Baar; On-site; CHF 120,000 - 180,000; Full time

Job summary

Lotus Bakeries is seeking a Senior Global Brand Manager to lead the TREK brand across markets. You will manage global campaigns, brand plans, and market expansion while coordinating with local marketing, commercial, innovation, packaging, and R&D teams.

You will oversee portfolio priorities, drive brand equity, and coach a Junior Brand Manager in a fast-paced international FMCG environment. This role reports to Global Marketing and offers broad global impact.

Qualifications

• Master's degree in Marketing, Business or a related field.
• 8-10 years of experience in brand management within an international branded FMCG environment.
• Proven experience leading brand strategy, brand portfolios and communication projects that drive business growth.
• Strong understanding of consumer-led brand building & portfolio strategy.
• Experience launching brands and products across multiple international markets.
• Experience managing agencies and leading cross-functional projects in a complex stakeholder environment.
• Previous people management experience with a proven ability to coach, develop and inspire talent.

Responsibilities

• Support the development and execution of annual brand plans and strategic priorities for TREK.
• Drive consistent brand positioning, visual identity and communication across markets.
• Lead global campaigns and activation assets for local markets.
• Lead consumer learning through brand tracking, market research and insights.
• Partner with the Senior Innovation Manager to strengthen TREK with innovation and renovation.
• Define portfolio priorities and grow opportunities across channels and occasions.
• Mentor a Junior Brand Manager and collaborate with Marketing, Sales, R&D, Quality, Finance and Supply Chain.

Skills

Brand management

Strategic thinking

Cross-functional collaboration

People management

Influencing stakeholders

Communication skills

Education

Master's degree in Marketing/Business

Job description

Lotus Bakeries is seeking a Senior Global Brand Manager to lead the TREK brand across markets. You will manage global campaigns, brand plans, and market expansion while coordinating with local marketing, commercial, innovation, packaging, and R&D teams.

You will oversee portfolio priorities, drive brand equity, and coach a Junior Brand Manager in a fast-paced international FMCG environment. This role reports to Global Marketing and offers broad global impact.