Account Manager ID Biscoff Middle East

Lotus Bakeries; Baar; On-site; CHF 90,000 - 130,000; Full time

Job summary

Lotus Bakeries’ International Distributors (ID) department seeks an Account Manager ID Biscoff Middle East to lead partner relations and drive growth across key Middle East markets from our Baar, Switzerland office.

You will shape country strategies, manage pricing, assortment, activations, and promotions, while collaborating with Customer Service on orders, demand planning and payments, and building strong, cross-cultural partnerships.

Qualifications

• Master’s degree in Economics, Business Administration or related field.
• Minimum 3–4 years of FMCG commercial experience.
• Strong stakeholder management and cross-cultural communication.

Responsibilities

• Be the first commercial contact for partners in the region and drive country strategies.
• Coordinate with Customer Service on orders, demand planning, stock levels and payments.
• Define route-to-market strategy per market and channel with KPI-driven plans.
• Translate market insights into concrete actions and growth levers with partners.
• Build long-term relationships aligning with Lotus Bakeries' standards and strategy.

Skills

Commercial experience

Strategic thinking

Stakeholder management

Analytical mindset

Intercultural awareness

English proficiency

Education

Master's degree in Economics/Business

Job description

Our International Distributors (ID) department for Biscoff selects and manages a global network of specialized distributors and commercial partners. As Account Manager ID Biscoff Middle East, you will manage and support our partners in building and growing the Lotus Biscoff brand across key markets in the Middle East. You provide our partners with a clear strategic framework and the right commercial and marketing levers, helping them translate our ambitions into actionable, market-specific plans for the short, medium and long term.

You will report to the Director ID Biscoff EMEA & Travel Retail and will be based at our office in Baar, Switzerland.

Your mains responsibilities will be:

• You are the first point of commercial contact for our partners in the region. You drive the day-to-day execution of agreed country strategies and follow up on commercial topics such as pricing, assortment, distribution and activations, as well as marketing initiatives including in-store visibility and promotions.
• In close collaboration with our Customer Service team, you follow up on orders, demand planning, stock levels and payments to ensure smooth execution and strong product availability across your markets.
• You develop an in-depth understanding of the commercial landscape and competitive environment across your markets, covering Retail, E-commerce, Away from Home and Foodservice. You help define the most effective route-to-market strategy by market and channel.
• By gathering and analysing market insights and performance data, you identify opportunities and areas for improvement. Together with our commercial partners, you translate these insights into concrete actions, define the right assortment architecture and price/volume mix, and develop joint business plans with clear KPIs and growth levers.
• In close collaboration with the Director ID Biscoff EMEA & Travel Retail and the ID Revenue Growth & Marketing team, you develop action plans for your countries and translate regional priorities into concrete initiatives across your markets.
• You build strong, long-term relationships with our commercial partners while ensuring alignment with the strategy, standards and ambitions of Lotus Bakeries.

To be successful in this role, we believe you should have:

• A strong academic background, with a Master’s degree, preferably in Economics, Business Administration or a related field, combined with at least three to four years of relevant commercial experience within an FMCG company.
• A solid understanding of how international brands are built and developed through external distributors and commercial partners.
• A commercial and entrepreneurial mindset, with the ability to turn strategy and market insights into concrete actions and results.
• A hands-on approach that combines ownership, analytical thinking and strong stakeholder management with the ability to work independently in a dynamic international environment.
• Strong intercultural awareness and the ability to build trusted relationships across different cultures, markets and ways of doing business.
• Excellent written and spoken English. Arabic would be considered a strong advantage.
• Willingness to travel up to 20%.

Grasp the opportunity to join an ambitious and driven international team with a strong mix of talents and backgrounds. As part of a fast-growing global company, you will benefit from extensive on-the-job learning, gain exposure to a diverse range of markets and commercial challenges, and have the opportunity to make a real impact on the continued international growth of Lotus Biscoff. You will become part of a culture where passion, team spirit, entrepreneurship and open dialogue are key drivers. As our company continues to grow, strong performance and geographical mobility can open up exciting opportunities for your future career. And, of course, you can enjoy our delicious, branded snacks every day!