Senior Global Brand Manager TREK

Lotus Bakeries; Baar; On-site; CHF 150,000 - 210,000; Full time

Job summary

Lotus Bakeries is seeking an experienced Senior Global Brand Manager to lead the TREK brand across markets. You will oversee day-to-day global brand management, ensure execution of annual plans, build brand equity, and drive growth in collaboration with local marketing, commercial, innovation and packaging, quality and R&D teams.

As TREK’s global lead, you will shape strategy, manage campaigns, monitor performance, and identify opportunities across channels.

Qualifications

• Master's degree in Marketing, Business or a related field.
• 8-10 years of experience in brand management within an international branded FMCG environment.
• Proven experience leading brand strategy, brand portfolios and communication projects that drive business growth.
• Strong understanding of consumer-led brand building & portfolio strategy.
• Experience launching brands and products across multiple international markets.
• Experience managing agencies and leading cross-functional projects in a complex stakeholder environment.
• Previous people management experience with a proven ability to coach, develop and inspire talent.
• A strategic thinker with a hands-on mentality, able to balance long-term vision with flawless execution.
• Strong influencing and communication skills, with the ability to build trust and alignment across diverse stakeholder groups.
• Passionate about building great consumer brands and excited by the healthy snacking category.

Responsibilities

• Lead day-to-day global management of the TREK brand and ensure strong execution of annual brand plans and objectives.
• Drive brand equity through consistent positioning, visual identity and communication across markets.
• Lead global campaigns and develop activation assets for local markets across digital, social, e-commerce and retail channels.
• Identify growth opportunities across markets, channels and categories and support market entry strategies.
• Coach and develop one Junior Brand Manager and collaborate with Marketing, Sales, R&D, Quality, Finance and Supply Chain.

Skills

Brand management

Strategy development

Stakeholder management

People leadership

Communication skills

Education

Master's degree in Marketing or related field

Job description

Lotus Bakeries is seeking an experienced Senior Global Brand Manager to lead the continued growth of the TREK brand within the Natural Foods division.

In this role, you will lead the day-to-day global management of the TREK brand, ensuring strong execution of the annual brand plans, brand building and communication and market expansion initiatives. You will work closely with local marketing, commercial, innovation and packaging, quality and R&D teams to strengthen brand equity, accelerate growth and drive successful execution across markets.

As the global brand lead for TREK, you will play a key role in shaping the future of one of our fastest-growing brands. You will combine strategic thinking with hands-on execution, leading global campaigns, shaping portfolio priorities and identifying growth opportunities across markets and channels.

You have a direct reporting line to the Global Marketing Manager nākd. & TREK and manage a Junior Brand Manager. The successful candidate will be able to establish credibility, influence stakeholders across functions and markets, and thrive in a fast-paced international FMCG environment.

Brand Leadership

• Act as global brand lead for TREK.
• Support the development and execution of annual brand plans and strategic priorities.
• Drive consistent brand positioning, visual identity and communication across markets.
• Build distinctive brand assets and strengthen brand equity.
• Lead the development of global communication platforms and campaigns.
• Lead the consumer learning agenda through brand tracking, market research and category insights, translating findings into growth opportunities and strategic recommendations.
• Partner closely with the Senior Innovation Manager to ensure innovation and renovation projects strengthen the TREK brand and support strategic growth priorities.
• Provide brand leadership and input throughout the innovation process, ensuring consumer needs, brand positioning and equity objectives are reflected in new developments.
• Define portfolio priorities and identify future growth opportunities across categories, occasions and channels.
• Monitor portfolio and launch performance and identify opportunities for further growth.

Global Activation & Campaign Execution

• Lead execution of global brand campaigns and marketing initiatives.
• Develop tools, guidelines and activation assets for local markets.
• Ensure best-in-class activation across digital, social, e-commerce and retail channels.
• Manage creative and research agency partners.
• Drive excellence in content creation, photography and brand asset development.

Market Expansion & Commercial Support

• Identify and evaluate new market and channel opportunities.
• Support development of market entry strategies and launch plans.
• Partner with local teams to accelerate growth in priority markets.
• Build scalable frameworks and toolkits to support international expansion.
• Share best practices and success stories across markets.

Stakeholder Management

• Lead, coach and develop one Junior Brand Manager.
• Build strong relationships across Marketing, Sales, R&D, Quality, Finance and Supply Chain.
• Act as a key point of contact for global TREK initiatives.
• Influence stakeholders across functions and markets to drive alignment and execution.
• Foster a culture of ownership, collaboration and continuous improvement.

To be able to achieve the above and be successful in this role we believe you need to have:

• Master's degree in Marketing, Business or a related field.
• 8-10 years of experience in brand management within an international branded FMCG environment.
• Proven experience leading brand strategy, brand portfolios and communication projects that drive business growth.
• Strong understanding of consumer-led brand building & portfolio strategy.
• Experience launching brands and products across multiple international markets.
• Experience managing agencies and leading cross-functional projects in a complex stakeholder environment.
• Previous people management experience with a proven ability to coach, develop and inspire talent.
• A strategic thinker with a hands-on mentality, able to balance long-term vision with flawless execution.
• Strong influencing and communication skills, with the ability to build trust and alignment across diverse stakeholder groups.
• Passionate about building great consumer brands and excited by the healthy snacking category.
• Comfortable working in a fast-paced, multicultural and evolving environment.

Grasp the oppportunity to:

• Play a key role in shaping the future growth of TREK, a fast-growing healthy snack brand.
• Work closely with local markets and cross-functional teams to bring ambitious growth plans to life.
• Lead and develop a direct report while contributing to the broader marketing capability of the organisation.
• Work in a dynamic and entrepreneurial environment where ideas are encouraged and ownership is valued.
• Make a tangible impact on a global brand.