Global Brand Strategy Lead

Nestle; La Tour-de-Peilz; Hybrid; CHF 120,000 - 160,000; Full time

Job summary

Nestlé in La Tour-de-Peilz is seeking a Senior Associate Marketing Manager to shape global brand and communication strategies for Nesquik and KitKat Cereal. You will work with global and core marketing teams, insights, media, finance, operations, R&D, regulatory and legal teams, and agencies to deliver iconic brand experiences and drive sustainable growth.

The role emphasizes developing long-term brand plans, translating data into actionable growth, and partnering across functions to elevate

Qualifications

• Extensive experience in marketing and brand building.
• Proven ability to translate insights into growth opportunities.
• Strong stakeholder management across complex, cross-functional environments.

Responsibilities

• Building clear long term brand strategies that strengthen positioning and equity.
• Translating consumer insights, market performance, and brand data into growth strategies.
• Developing annual brand plans and long-term ideas pipelines for innovation and core news.
• Creating relevant, easy, and distinctive communication plans that connect with consumers.
• Partnering with agencies and cross-functional teams to deliver engaging brand experiences.
• Testing, learning, and optimizing marketing plans to improve ROI.

Skills

Brand strategy

Growth mindset

Cross-functional collaboration

Stakeholder management

Job description

Nestlé in La Tour-de-Peilz is seeking a Senior Associate Marketing Manager to shape global brand and communication strategies for Nesquik and KitKat Cereal. You will work with global and core marketing teams, insights, media, finance, operations, R&D, regulatory and legal teams, and agencies to deliver iconic brand experiences and drive sustainable growth.

The role emphasizes developing long-term brand plans, translating data into actionable growth, and partnering across functions to elevate