Global Brand Leader for TREK - Fast-Growth Snack Brand

Lotus Bakeries; Baar; On-site; CHF 150,000 - 210,000; Full time

Job summary

Lotus Bakeries is seeking an experienced Senior Global Brand Manager to lead the TREK brand across markets. You will oversee day-to-day global brand management, ensure execution of annual plans, build brand equity, and drive growth in collaboration with local marketing, commercial, innovation and packaging, quality and R&D teams.

As TREK’s global lead, you will shape strategy, manage campaigns, monitor performance, and identify opportunities across channels.

Qualifications

• Master's degree in Marketing, Business or a related field.
• 8-10 years of experience in brand management within an international branded FMCG environment.
• Proven experience leading brand strategy, brand portfolios and communication projects that drive business growth.
• Strong understanding of consumer-led brand building & portfolio strategy.
• Experience launching brands and products across multiple international markets.
• Experience managing agencies and leading cross-functional projects in a complex stakeholder environment.
• Previous people management experience with a proven ability to coach, develop and inspire talent.
• A strategic thinker with a hands-on mentality, able to balance long-term vision with flawless execution.
• Strong influencing and communication skills, with the ability to build trust and alignment across diverse stakeholder groups.
• Passionate about building great consumer brands and excited by the healthy snacking category.

Responsibilities

• Lead day-to-day global management of the TREK brand and ensure strong execution of annual brand plans and objectives.
• Drive brand equity through consistent positioning, visual identity and communication across markets.
• Lead global campaigns and develop activation assets for local markets across digital, social, e-commerce and retail channels.
• Identify growth opportunities across markets, channels and categories and support market entry strategies.
• Coach and develop one Junior Brand Manager and collaborate with Marketing, Sales, R&D, Quality, Finance and Supply Chain.

Skills

Brand management

Strategy development

Stakeholder management

People leadership

Communication skills

Education

Master's degree in Marketing or related field

Job description

Lotus Bakeries is seeking an experienced Senior Global Brand Manager to lead the TREK brand across markets. You will oversee day-to-day global brand management, ensure execution of annual plans, build brand equity, and drive growth in collaboration with local marketing, commercial, innovation and packaging, quality and R&D teams.

As TREK’s global lead, you will shape strategy, manage campaigns, monitor performance, and identify opportunities across channels.