Enterprise ABM Growth Architect

Arovy; Genf; On-site; CHF 90,000 - 130,000; Full time

Job summary

Sonar is seeking an ABM Manager to lead strategy, execution, and measurement of one-to-one, one-to-few, and one-to-many ABM programs. Based in Austin, London, or Geneva, you will orchestrate personalized campaigns that align marketing and sales around target accounts to accelerate pipeline and expansion.

This full-funnel, hands-on role partners with sales, SDR, field, and product marketing to build account plans, deploy plays at the right stage, and prove impact with rigorous measurement.

Qualifications

• Have 5+ years of B2B marketing experience, with a focus on ABM, demand generation, or integrated campaigns.
• Proven track record planning and executing ABM programs (one-to-one, one-to-few, and one-to-many) that engage target accounts and drive pipeline.
• Hands-on experience with ABM and intent platforms (e.g., 6sense, Demandbase, RollWorks).
• Strong analytical skills to interpret data, optimize spend, track account engagement and ROI across channels.
• Experience partnering with sales and SDR teams to align on account strategy, plays, and follow-up.
• Proficiency with marketing automation and CRM systems (e.g., Salesforce).
• Familiar with paid media and digital channels relevant to ABM, including LinkedIn and programmatic display.
• Highly organized and able to manage multiple programs, accounts, and stakeholders.
• Exceptional communication and interpersonal skills across departments.
• Bachelor’s degree in Marketing/Business; MBA a plus.

Responsibilities

• Own ABM strategy and account selection across multiple tiers and target accounts.
• Build, plan, and optimize multi-channel account plays across paid, email, web personalization, direct mail, and content.
• Align marketing and sales as a single, orchestrated motion.
• Define and optimize the ideal customer profile using data and signals.
• Leverage intent and engagement data to identify in-market accounts.
• Drive pipeline and expansion within target accounts and existing customers.
• Measure and report ABM impact with data-driven recommendations.
• Partner with content teams to develop account- and persona-specific messaging.
• Collaborate on field and event programs to generate pipeline.
• Manage budget and vendors for ABM platforms and data.

Skills

5+ years B2B marketing experience

Strong analytical skills

Exceptional communication

Cross-functional collaboration with sа

Education

Bachelor’s degree in Marketing/Business

MBA (plus)

Tools

ABM platforms (6sense/Demandbase/RollWorks)

Marketing automation (Salesforce Marketing Cloud)

CRM (Salesforce)

LinkedIn advertising

Programmatic display

Job description

Sonar is seeking an ABM Manager to lead strategy, execution, and measurement of one-to-one, one-to-few, and one-to-many ABM programs. Based in Austin, London, or Geneva, you will orchestrate personalized campaigns that align marketing and sales around target accounts to accelerate pipeline and expansion.

This full-funnel, hands-on role partners with sales, SDR, field, and product marketing to build account plans, deploy plays at the right stage, and prove impact with rigorous measurement.