EMEA Loyalty & CRM Lead — Data-Driven Growth

kbi; Genf; Vor Ort; CHF 120.000 - 180.000; Vollzeit

Benefits dieser Stelle

Attractive salary

Brand discounts on Lee & Wrangler

Casual Denim dress code

Diversity & inclusion

Professional development opportunities

Zusammenfassung

Kontoor Brands in Geneva, Switzerland, is seeking a Senior Loyalty & CRM Specialist EMEA to lead loyalty strategy and CRM execution for Lee and Wrangler across the EMEA region. You will drive customer retention, lifetime value and engagement through personalized omnichannel experiences across marketing, eCommerce and retail channels.

The role emphasizes CDP governance, GDPR compliance, and end-to-end campaign management (email, SMS) with data-driven segmentation and KPI reporting.

Qualifikationen

• 5+ years of experience in CRM, loyalty marketing, or customer retention within e-commerce or retail environments.
• Expertise in CRM platforms, loyalty programs, and CDPs (e.g., Salesforce Marketing Cloud, BlueConic).
• Strong analytical and segmentation skills; translate data into targeted campaigns.

Aufgaben

• Lead loyalty and CRM strategy across EMEA for Lee & Wrangler.
• Manage CDP-driven segmentation and GDPR compliance.
• Oversee email and SMS campaigns, journeys and workflows.
• Monitor CRM/KPIs, run A/B tests, and report insights.

Kenntnisse

CRM strategy

Email marketing

Data segmentation

Loyalty programs

AB testing

Project management

English fluency

Tools

Salesforce Marketing Cloud

BlueConic

Jobbeschreibung

Kontoor Brands in Geneva, Switzerland, is seeking a Senior Loyalty & CRM Specialist EMEA to lead loyalty strategy and CRM execution for Lee and Wrangler across the EMEA region. You will drive customer retention, lifetime value and engagement through personalized omnichannel experiences across marketing, eCommerce and retail channels.

The role emphasizes CDP governance, GDPR compliance, and end-to-end campaign management (email, SMS) with data-driven segmentation and KPI reporting.