E‑Commerce Content Lead — Growth & Experience

The North Face; Kreis Stabio; On-site; CHF 110,000 - 150,000; Full time

Benefits offered by this job

On site gym

Discount 50% on VF brands

Canteen subsidies and break out areas

Job summary

The North Face EMEA is seeking an exceptional Manager E-Commerce Content to join our Digital Marketplace team in Stabio, Switzerland. You will lead a talented team, shaping the future of our digital content ecosystem and driving consumer-focused experiences across multiple markets.

In this role, you will own the EMEA content strategy, translate commercial priorities into actionable plans, and partner with Merchandising, Marketing, Creative and CRM to deliver high-quality product, campaign and

Qualifications

• 5+ years of experience in eCommerce Content, Digital Merchandising, Digital Marketing or related disciplines.
• Experience in global or multi-market eCommerce environments.
• Strong understanding of content strategy, digital merchandising, customer journeys and eCommerce best practices.
• Experience with CMS platforms, content governance and digital content production workflows.
• Knowledge of SEO principles and content performance optimization.
• Strong commercial mindset with the ability to balance brand, consumer and business objectives.
• Experience leveraging analytics and consumer insights to inform content decisions and measure impact.
• Proven ability to influence and collaborate across Merchandising, Marketing, Creative, CRM, Product, UX and external agency partners.
• Excellent communication, organization and project management skills.
• Experience managing and developing teams.
• Ability to operate effectively in a fast-paced, matrixed international organization.
• Fluent English, written and spoken.

Responsibilities

• Own the EMEA eCommerce Content Strategy and Roadmap.
• Lead the planning, creation and publication of product, campaign and editorial content across all eCommerce touchpoints.
• Translate commercial, merchandising and marketing priorities into actionable content plans that support demand generation and conversion.
• Manage content calendars, workflows, production schedules and governance processes across multiple stakeholders, agencies and markets.
• Ensure all content is delivered on time, on brand and aligned with business priorities.
• Leverage consumer insights, SEO best practices, site performance data and digital merchandising principles to continuously improve content effectiveness.
• Monitor key KPIs and identify opportunities to improve engagement, conversion and revenue contribution.
• Oversee content briefing, asset creation, localization and publication processes.
• Partner with Creative, Brand, CRM, Paid Media and external agencies to ensure efficient delivery of high-quality content assets.
• Lead and develop a team of content professionals, fostering a culture of collaboration, accountability and continuous improvement.
• Identify opportunities to improve the online consumer experience through new content capabilities, storytelling approaches and platform enhancements.
• Champion testing, experimentation and process optimization across the content ecosystem.

Skills

eCommerce content

Digital merchandising

Digital marketing

Content strategy

CMS platforms

SEO principles

Analytics

Team leadership

Cross-functional collaboration

Communication

Project management

English fluency

Global/multi-market experience

Tools

CMS platforms

Content production workflows

Agency coordination

Job description

The North Face EMEA is seeking an exceptional Manager E-Commerce Content to join our Digital Marketplace team in Stabio, Switzerland. You will lead a talented team, shaping the future of our digital content ecosystem and driving consumer-focused experiences across multiple markets.

In this role, you will own the EMEA content strategy, translate commercial priorities into actionable plans, and partner with Merchandising, Marketing, Creative and CRM to deliver high-quality product, campaign and