Senior Marketing & Retail Activation Manager

more-jobs; Neuenburg; Vor Ort; CHF 140.000 - 200.000; Vollzeit

Zusammenfassung

more-jobs is partnering with a globally recognized brand to recruit a Senior Marketing & Retail Activation Manager. This senior role translates global brand ambitions into regional marketing initiatives that drive engagement and business performance.

You will define the EMEA strategy, manage the annual marketing plan and budget, design launch campaigns and activations, and collaborate with regional sales and retail partners to drive store traffic and sales.

Qualifikationen

• 8–12+ years in marketing within luxury or premium consumer environments.

Aufgaben

• Defined and implemented the EMEA marketing strategy in alignment with global objectives and regional priorities.

Kenntnisse

Marketing leadership

EMEA region experience

Retail activation

Data analytics

English fluency

Tools

CRM software

Jobbeschreibung

We are partnering with a globally recognized brand to recruit a Senior Marketing & Retail Activation Manager. This strategic role will be responsible for translating global brand ambitions into impactful regional marketing initiatives that drive engagement and business performance.

Responsibilities :

• Defined and implemented the EMEA marketing strategy in alignment with global brand objectives and regional commercial priorities.


• Developed and managed the annual marketing plan and associated budget across the EMEA region.


• Designed and executed product launch campaigns and marketing activations tailored to local market needs and opportunities.


• Collaborated closely with regional sales teams and retail partners to drive store traffic, client engagement, and sales performance.


• Developed retail activation strategies, exclusive events, premium client experiences, and strategic partnerships.


• Leveraged CRM data and customer insights to support acquisition, engagement, loyalty, and retention initiatives.


• Coordinated with global Marketing, Communications, PR, and Digital teams to ensure brand consistency across all regional activities.


• Analyzed market trends, competitive landscapes, and customer behaviors to identify growth opportunities and provide strategic recommendations.


• Defined and monitored marketing KPIs, evaluated ROI on marketing investments, and continuously optimized regional initiatives and performance.

Profile :

• 8-12+ years of experience in marketing within luxury, premium, or highly selective consumer environments.


• Strong experience managing regional marketing activities across EMEA markets, with a solid understanding of retail and wholesale environments, partner marketing, and retail activation strategies.


• Strong analytical mindset


• Fluency in English is required, French is a strong asset.


• Availability for regular travel across the EMEA region.

#LI-AP2