VIP CRM Lead — Remote, Data-Driven Engagement

Lever, Inc.; Schweiz; Remote; CHF 120.000 - 180.000; Vollzeit

Benefits dieser Stelle

Fully remote work

Family support

Mental health & wellbeing

Wellbeing perks

Home office setup

Professional development

Dental care

Books & stationery

Massage

Zusammenfassung

Lever, Inc. (via a partner) is seeking a VIP CRM Team Lead based in Switzerland. You will lead strategy and daily CRM execution for high-value customers, shaping the full lifecycle from pre-VIP to reactivation, with a focus on retention, promotions and cross-functional collaboration in a fast-paced iGaming environment.

You will oversee segmentation, performance metrics, and process improvements, coordinating with Product, VIP Support, Content, Casino and other teams to drive value and engagement.

Qualifikationen

• 2–3+ years CRM experience in iGaming lifecycle management.
• Experience leading a CRM team or related function.
• Strong knowledge of lifecycle communication, retention strategies and promotions.

Aufgaben

• Lead the VIP CRM team, allocating tasks, setting priorities and ensuring execution.
• Build and optimize the VIP customer lifecycle across comms, promos, reactivation and pre-VIP stages.
• Develop promotional plans and coordinate their execution aligned to segments and objectives.
• Define VIP segmentation strategies for different player groups and values.
• Monitor CRM and financial metrics weekly and monthly to guide decisions.
• Improve CRM processes and team workflows to boost efficiency.
• Coordinate CRM initiatives with Product, VIP Support, Content, Casino and other teams.
• Monitor market developments to propose new VIP strategies and growth opportunities.

Kenntnisse

CRM Strategy

Team Leadership

Lifecycle Management

Segmentation

Promotions & Retention

Data-Driven Decisions

Cross-Functional Collaboration

Analytics

Tools

CRM Platforms

Jobbeschreibung

Lever, Inc. (via a partner) is seeking a VIP CRM Team Lead based in Switzerland. You will lead strategy and daily CRM execution for high-value customers, shaping the full lifecycle from pre-VIP to reactivation, with a focus on retention, promotions and cross-functional collaboration in a fast-paced iGaming environment.

You will oversee segmentation, performance metrics, and process improvements, coordinating with Product, VIP Support, Content, Casino and other teams to drive value and engagement.