Brand Growth Lead — Swiss Market, Retail & E‑Commerce

Swatch Group; Biel; On-site; CHF 90,000 - 120,000; Full time

Job summary

Swatch Group in Switzerland seeks an experienced Retail & Operations Leader to drive growth across Retail and Wholesale channels. You will manage P&L, budgets, forecasts, and oversee store operations in collaboration with Retail and eStore Managers, Marketing, and HQ to strengthen brand presence.

The role includes planning local events, ensuring proper merchandising, and conducting performance reviews. You will lead a ~32-strong team and steward budget and financial results with Controlling.

Responsibilities

• Develop sales and operations strategies to maximize growth potential for the brand’s Retail and Wholesale business
• Manage and review P&L statements as well as develop budget and forecast reports
• Together with the Retail Manager, oversee the sales and operations of the retail locations
• Evaluate Brand competition challenges and identify opportunities for growth and profit enhancement
• Drive sales of E-commerce store in conjunction with the eStore Manager to ensure sales budgets are achieved or exceeded
• Together with the Marketing Manager, develop and implement marketing initiatives (including Digital Marketing initiatives) to increase the brand awareness in the marketplace and to attract new customers in collaboration with Swatch HQ
• Plan and execute local events, promotions and point of sale activities in order to increase sell through levels
• Supervise the proper use of merchandising material by customers in line with VM Guidelines
• Strengthen the brand identity, while ensuring that brand image and position were properly maintained in people and materials in line with Swatch HQ
• Ensure annual performance reviews are conducted for all direct reports and that individual development plans arising from performance reviews are implemented
• Responsible for the budget, balance sheet and income statement for the division in collaboration with Controlling
• Establish a SWATCH spirit within the team (~32 headcounts) and provide leadership and guidance

Job description

Swatch Group in Switzerland seeks an experienced Retail & Operations Leader to drive growth across Retail and Wholesale channels. You will manage P&L, budgets, forecasts, and oversee store operations in collaboration with Retail and eStore Managers, Marketing, and HQ to strengthen brand presence.

The role includes planning local events, ensuring proper merchandising, and conducting performance reviews. You will lead a ~32-strong team and steward budget and financial results with Controlling.