CRM & Content Writer for Sports Ticketing

UEFA; Nyon; Hybrid; CHF 70,000 - 100,000; Full time

Job summary

UEFA is seeking a Ticketing Content Writer & CRM Specialist to craft fan-facing communications across UEFA EURO 2028 and related events. You will edit and optimize messaging, ensuring clear storytelling across emails, portals, social posts, and web content.

Based in Nyon with hybrid work, the role requires native English proficiency, 4–6 years in content writing, and a strong grasp of the football landscape. Relocation to Switzerland/France is expected.

Qualifications

• 4–6 years of experience as a content writer or copywriter, preferably in sports.
• English native speaker (must-have).

Responsibilities

• Contributing to the development of UEFA's ticketing communication and storytelling strategy, ensuring fans clearly understand ticket sales processes, timelines and key updates
• Drafting and editing ticketing content for promotional and service emails, websites, ticket sales portals, media releases, fact sheets, social media platforms, etc.
• Ensuring that the communication strategy and terminology are applied consistently across all channels
• Identifying ticketing sales needs and planning marketing activities in accordance with the ticketing sales calendar
• Evaluating and improving marketing content and the strategy based on feedback and analysis

Skills

Content writing

Copywriting

CRM

Editing

Stakeholder collaboration

Job description

UEFA is seeking a Ticketing Content Writer & CRM Specialist to craft fan-facing communications across UEFA EURO 2028 and related events. You will edit and optimize messaging, ensuring clear storytelling across emails, portals, social posts, and web content.

Based in Nyon with hybrid work, the role requires native English proficiency, 4–6 years in content writing, and a strong grasp of the football landscape. Relocation to Switzerland/France is expected.