Content & CRM Specialist (Ticketing)

Olympic Capital; Schweiz; Remote; CHF 90,000 - 130,000; Full time

Job summary

UEFA seeks a Ticketing Content Writer & CRM Specialist to create, edit and optimise fan-facing ticketing communications for UEFA EURO 2028 and other competitions. You will craft content for emails, websites, portals and social channels in close collaboration with the communications team.

You will ensure messaging consistency, align on terminology, plan marketing activities with the ticketing calendar, and analyse feedback to improve content strategy over time.

Responsibilities

• Contributing to the development of UEFA’s ticketing communication and storytelling strategy, ensuring fans clearly understand ticket sales processes, timelines and key updates
• Drafting and editing ticketing content for various external and internal communication channels (promotional and service email campaigns, websites, ticket sales portals, media releases, fact sheets, social media platforms etc.) in close collaboration with the communications team and other relevant stakeholders
• Ensuring that the communication strategy and terminology are applied consistently across all channels
• Identifying ticketing sales needs and planning marketing activities in accordance with the ticketing sales calendar
• Evaluating and improving marketing content and the strategy based on feedback and analysis

Job description

The Ticketing Content Writer & CRM Specialist is responsible for creating, editing and optimising fan-facing ticketing communications and storytelling to ensure clear and consistent messaging across UEFA EURO 2028, UEFA club competition finals and other competitions serviced by the UEFA Ticketing unit.

Key responsibilities

• Contributing to the development of UEFA’s ticketing communication and storytelling strategy, ensuring fans clearly understand ticket sales processes, timelines and key updates
• Drafting and editing ticketing content for various external and internal communication channels (promotional and service email campaigns, websites, ticket sales portals, media releases, fact sheets, social media platforms etc.) in close collaboration with the communications team and other relevant stakeholders
• Ensuring that the communication strategy and terminology are applied consistently across all channels
• Identifying ticketing sales needs and planning marketing activities in accordance with the ticketing sales calendar
• Evaluating and improving marketing content and the strategy based on feedback and analysis