Content & CRM Specialist (Ticketing)

UEFA; Nyon; Hybrid; CHF 70,000 - 100,000; Full time

Job summary

UEFA is seeking a Ticketing Content Writer & CRM Specialist to craft fan-facing communications across UEFA EURO 2028 and related events. You will edit and optimize messaging, ensuring clear storytelling across emails, portals, social posts, and web content.

Based in Nyon with hybrid work, the role requires native English proficiency, 4–6 years in content writing, and a strong grasp of the football landscape. Relocation to Switzerland/France is expected.

Qualifications

• 4–6 years of experience as a content writer or copywriter, preferably in sports.
• English native speaker (must-have).

Responsibilities

• Contributing to the development of UEFA's ticketing communication and storytelling strategy, ensuring fans clearly understand ticket sales processes, timelines and key updates
• Drafting and editing ticketing content for promotional and service emails, websites, ticket sales portals, media releases, fact sheets, social media platforms, etc.
• Ensuring that the communication strategy and terminology are applied consistently across all channels
• Identifying ticketing sales needs and planning marketing activities in accordance with the ticketing sales calendar
• Evaluating and improving marketing content and the strategy based on feedback and analysis

Skills

Content writing

Copywriting

CRM

Editing

Stakeholder collaboration

Job description

Job information

Division/Unit: UEFA Events SA / Ticketing
Contract type: Max-term
Location: Nyon (WFH up to one day per week)
Start date: 01/02/2027
End date: 31/07/2028

Main goal

The Ticketing Content Writer & CRM Specialist is responsible for creating, editing and optimising fan-facing ticketing communications and storytelling to ensure clear and consistent messaging across UEFA EURO 2028, UEFA club competition finals and other competitions serviced by the UEFA Ticketing unit.

Key responsibilities

• Contributing to the development of UEFA's ticketing communication and storytelling strategy, ensuring fans clearly understand ticket sales processes, timelines and key updates
• Drafting and editing ticketing content for various external and internal communication channels (promotional and service email campaigns, websites, ticket sales portals, media releases, fact sheets, social media platforms etc.) in close collaboration with the communications team and other relevant stakeholders
• Ensuring that the communication strategy and terminology are applied consistently across all channels
• Identifying ticketing sales needs and planning marketing activities in accordance with the ticketing sales calendar
• Evaluating and improving marketing content and the strategy based on feedback and analysis

Requirements

Experience:

• from 4 to 6 years as a content writer, copywriter or in a similar role, ideally in the sports industry

Languages:

• English Native Speaker ( must-have)

Other requirements:

- Relocation to Switzerland/France is expected

- Knowledge of any other language would be an asset

- Excellent writing and communication skills

- Knowledge of the football landscape and wider sports industry would be an advantage

- Solid attention to detail

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UEFA welcomes applications from all, actively working to ensure that we are an inclusive employer that finds the best candidate for our positions, regardless of aspects such as sex, gender identification, disability, age, sexual orientation, religion, ethnicity or nationality.