Director Marketing jobs in France

Description

SUMMARY OF RESPONSIBILITIES

Do you enjoy developing marketing strategies and executing product positioning, promotion, and go-to-market activities? Are you known for your business acumen, leadership, sound judgment, and ability to manage medium- to large-scale projects? We are looking for a

Senior Advisor - Product Marketing

for our

Group Insurance and Savings Solutions

division.

In this role, your main responsibilities will include :

• Developing and executing business, marketing, distribution, product positioning, and thought leadership strategies.
• Leading strategic projects and specific mandates.
• Planning and coordinating marketing initiatives and implementing performance measurement tools.
• Conducting competitive and data analysis to identify trends, challenges, or opportunities and making recommendations for the commercialization and development of group insurance and savings products.
• Defining customer journeys and the value proposition of products and services.
• Leading multi-faceted projects from planning to delivery, including information gathering, execution, coordination, and approval management, while respecting deadlines, budgets, and organizational quality standards.
• Providing daily support to the sales force across Canada to drive business development.
• Acting as a strategic advisor to teams, senior management, and departments requiring expertise in business and marketing strategies.
• Working closely with product managers to define the vision and roadmap for the projects under your responsibility.

• Bachelor's degree in Marketing (Master's degree in Marketing is an asset)
• 8 years of relevant experience in a similar role
• Knowledge of financial products and / or group insurance and savings products
• Excellent command of French and English (intermediate / advanced level), both spoken and written
• Intermediate / advanced level of English is required, as the role involves developing marketing strategies, targeting, positioning, and defining product differentiators with various departments on a weekly basis. These departments are unilingual English-speaking.
• Strong strategic vision to develop complex strategies and align them with all stakeholders
• Proven ability to develop and implement marketing strategies
• Skills in creating compelling presentations to support strategic recommendations
• Leadership, analytical and synthesis skills, strong business sense, team spirit, ability to manage tight deadlines, and creativity
• Extensive experience in market monitoring and data analysis
• Proficiency in Microsoft Office Suite