Sr. Director of Marketing Strategy, Analytics, and Engineering

Twilio; Canada; Remote; CAD 313,000 - 461,000; Full time

Job summary

A technology company is seeking a Sr. Director of Marketing Strategy, Analytics, and Engineering. You will lead the global marketing strategy, turning data into actionable insights to drive growth. The ideal candidate has over 10 years in marketing and data analytics, with strong leadership skills. This is a remote position with competitive pay and benefits, based in Canada.

Benefits

Competitive salary

Generous time off

Healthcare

Retirement savings program

Qualifications

• 10+ years in marketing strategy, data analytics, or related functions.
• 5+ years of people leadership experience.
• Passion for innovation and customer-centric thinking.

Responsibilities

• Define and drive global marketing strategies through actionable data.
• Build, mentor, and scale marketing strategy and analytics teams.
• Own marketing spend efficiencies and ROI analysis.

Skills

Marketing strategy

Data analytics

Leadership

Communication

Cross-functional collaboration

Education

Bachelor’s degree in Marketing, Business, Analytics, or related field

Advanced degree (MBA or similar)

Tools

Tableau

Salesforce

Job description

Sr. Director of Marketing Strategy, Analytics, and Engineering

Remote - US

Who we are

At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences.

See yourself at Twilio

Join the team as Twilio’s next Sr. Director of Marketing Strategy, Analytics, and Engineering.

About the job

This position is needed to lead and elevate Twilio’s global marketing strategy, turning data into actionable insight that drives growth and customer engagement.

We’re looking for a strategic thinker and data storyteller to shape marketing decisions, inspire teams, and deliver real-world results. You’ll build and lead a team that transforms millions of data points into clear direction for campaigns, and drives revenue growth and retention.

Responsibilities

• Create a forward looking point of view on the future of marketing and how we’ll drive success.
• Define and drive global marketing strategies through actionable data and deep customer insight.
• Build, mentor, and scale the marketing strategy, analytics and data activation teams, fostering a culture of experimentation and measurable impact.
• Lead annual/quarterly planning, forecasting, and OKR setting to guide execution across all marketing functions.
• Partner across Marketing, Finance, and the GTM org to align go‑to‑market and growth strategies.
• Own and drive marketing spend efficiencies, ROI analysis, optimization initiatives, and development of executive‑ready dashboards.

Qualifications

Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!

• Bachelor’s degree in Marketing, Business, Analytics, or a related field.
• 10+ years in marketing strategy, data analytics, or related functions, with 5+ years of people leadership.
• Expertise with analytics and BI tools (e.g., Tableau, Salesforce).
• Strong communication, leadership, and cross‑functional collaboration skills.
• Advanced degree (MBA or similar) strongly preferred.
• Experience in SaaS, tech, or high‑growth environments preferred.
• Certification in marketing analytics or data science is a plus.
• Passion for innovation, storytelling, and customer‑centric thinking.

Location

This role will be remote, but is not eligible to be hired in CA, CT, NJ, NY, PA, WA.

Travel

Travel may be required occasionally to participate in project or team in‑person meetings.

What We Offer

Working at Twilio offers many benefits, including competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location.

Compensation

Based on location, the estimated pay ranges are:

• Colorado, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, Vermont, or Washington D.C.: $223,300 - $279,200.
• New York, New Jersey, Washington State, or California (outside of the San Francisco Bay area): $236,500 - $295,600.
• San Francisco Bay area, California: $262,700 - $328,400.
• All roles may be eligible for equity plan and corporate bonus plan. Benefits include health care insurance, 401(k) retirement account, paid sick time, paid personal time off, paid parental leave.

The successful candidate’s starting salary will be determined based on permissible, non‑discriminatory factors such as skills, experience, and geographic location.

Applications for this role are intended to be accepted until October 31, 2025, but may change based on business needs.

Twilio is proud to be an equal opportunity employer

We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Additionally, Twilio participates in the E-Verify program in certain locations, as required by law.