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A leading beverage alcohol company in New Brunswick is seeking a Director of Sales to lead the Atlantic Sales team. This role requires a candidate with 5+ years' experience in leadership within the beverage industry. Key responsibilities include managing and coaching the sales team, developing business strategies, and collaborating closely with marketing and finance. The ideal candidate should possess strong analytical and negotiation skills, along with the ability to drive results and foster a high-performance culture. This position offers a competitive benefits package and the opportunity for considerable travel within Canada.