VP of Marketing: Build the Growth Engine for a Creator AI SaaS

Salt; Toronto; On-site; CAD 180,000 - 260,000; Full time

Job summary

Salt is partnering with a high-growth technology company to appoint a Vice President of Marketing who will architect and scale a world-class marketing engine. You will own the entire funnel—from brand to activation, engagement, and retention—shaping a global audience of creators and digital-first businesses.

The role demands a strategist who can translate vision into scalable systems, teams, and processes, driving long-term market leadership while balancing hands-on execution in a fast-paced

Qualifications

• Proven experience leading marketing teams in high‑growth SaaS environments.
• Strong ability to build and scale product-led growth and organic acquisition.
• Data-driven marketer with fluency in analytics and marketing tech stacks.
• Inspirational leader with clear communication and ownership mindset.

Responsibilities

• Build and lead a comprehensive marketing engine from brand to retention.
• Define product marketing and positioning that differentiates the platform.
• Lead GTM strategy for new products and major launches.
• Scale organic growth through content, community, partnerships, and advocacy.
• Own all digital and performance marketing, driving ROI and channel mix.
• Institute measurement culture, analytics, and reporting to executives.
• Hire, mentor, and grow a high-performance marketing team.

Job description

Salt is partnering with a high-growth technology company to appoint a Vice President of Marketing who will architect and scale a world-class marketing engine. You will own the entire funnel—from brand to activation, engagement, and retention—shaping a global audience of creators and digital-first businesses.

The role demands a strategist who can translate vision into scalable systems, teams, and processes, driving long-term market leadership while balancing hands-on execution in a fast-paced