VP, Marketing

Salt; Toronto; On-site; CAD 180,000 - 260,000; Full time

Job summary

Salt is partnering with a high-growth technology company to appoint a Vice President of Marketing who will architect and scale a world-class marketing engine. You will own the entire funnel—from brand to activation, engagement, and retention—shaping a global audience of creators and digital-first businesses.

The role demands a strategist who can translate vision into scalable systems, teams, and processes, driving long-term market leadership while balancing hands-on execution in a fast-paced

Qualifications

• Proven experience leading marketing teams in high‑growth SaaS environments.
• Strong ability to build and scale product-led growth and organic acquisition.
• Data-driven marketer with fluency in analytics and marketing tech stacks.
• Inspirational leader with clear communication and ownership mindset.

Responsibilities

• Build and lead a comprehensive marketing engine from brand to retention.
• Define product marketing and positioning that differentiates the platform.
• Lead GTM strategy for new products and major launches.
• Scale organic growth through content, community, partnerships, and advocacy.
• Own all digital and performance marketing, driving ROI and channel mix.
• Institute measurement culture, analytics, and reporting to executives.
• Hire, mentor, and grow a high-performance marketing team.

Job description

We are partnering with a high-growth technology company operating at the intersection of AI, SaaS, and the creator economy. As the business prepares to define and lead a new category, they are seeking a Vice President of Marketing to build and scale a world-class marketing engine from the ground up. This is a rare opportunity to write the marketing playbook for a platform shaping the future of creative work. The VP of Marketing will own the entire marketing funnel, from brand and acquisition through activation, engagement, and retention, and will play a critical role in establishing long-term market leadership. The Role As VP of Marketing, you will serve as the strategic architect behind brand, growth, and go-to-market execution. You will transform marketing from a collection of channels into a cohesive, data-driven system that attracts, activates, and retains a global audience of creators, media companies, and digital-first businesses. This role requires a balance of vision and execution: someone who can define strategy at the highest level while also rolling up their sleeves to build the systems, teams, and processes needed to scale.

Key Responsibilities

• Build the Marketing Engine
  Develop and execute a comprehensive marketing strategy that establishes the platform as a category leader. Own the full marketing funnel, from awareness and acquisition through activation, retention, and advocacy. Design scalable systems that convert interest into long-term customer value.
• Product Marketing & Positioning
  Define and communicate clear, compelling value propositions that resonate with target audiences. Translate complex product capabilities into simple, differentiated messaging. Partner closely with Product and Leadership to align roadmap, positioning, and market narrative.
• Go-to-Market Strategy & Execution
  Lead end-to-end go-to-market strategy for new products and major feature launches. Ensure messaging, campaigns, and activation flows guide users to early value ("aha" moments). Create clear upgrade paths and expansion narratives that support long-term growth.
• Organic Growth & Community Marketing
  Build and scale organic acquisition channels, including content, community, partnerships, and advocacy. Foster an engaged user ecosystem that drives retention, brand affinity, and word-of-mouth growth. Ensure brand voice and community engagement remain authentic, creator-first, and culturally relevant.
• Digital & Performance Marketing
  Own the full digital marketing ecosystem, including paid media, performance marketing, SEO, and lifecycle automation. Drive experimentation and optimisation across channels to maximise reach, conversion, and ROI. Ensure alignment between performance marketing and broader brand strategy.
• Data, Measurement & Optimization
  Establish a culture of measurement, experimentation, and accountability across the marketing organization. Use analytics and insights to inform strategy, optimise spend, and improve funnel performance. Clearly define success metrics and report impact to executive stakeholders.
• Team Leadership & Culture
  Recruit, lead, and mentor a high-performing, multidisciplinary marketing team. Build a culture of creativity, excellence, and ownership. Collaborate cross-functionally with Product, Sales, Customer Success, and Leadership.

What We’re Looking For

• Experience & Leadership
  10+ years of marketing experience, with 5+ years in a senior leadership role at a high-growth SaaS company. Strong background in B2C or prosumer products; experience in creator-focused or community-driven platforms is a major plus.
• Growth & Product Marketing Expertise
  Proven success building and scaling organic acquisition channels from the ground up. Deep experience in product-led growth environments, with measurable impact on activation, engagement, and retention. Exceptional storytelling and positioning skills, with the ability to define and own category narratives.
• Data & Technology Fluency
  Highly data-driven, with strong command of marketing analytics and performance measurement. Hands‑on experience with modern marketing technology stacks, including CRM, marketing automation, and SEO tooling.
• Leadership & Mindset
  Inspirational, collaborative leader with strong communication skills. Comfortable operating in fast-paced, ambiguous environments. Bias toward action, ownership, and building from first principles.

Salt is acting as an Employment Agency in relation to this vacancy.