Growth Marketing Lead — Build the Marketing Engine

Lever, Inc.; Barrie; On-site; CAD 80,000 - 95,000; Full time

Job summary

Lever, Inc. is seeking a Marketing Manager to build and lead the marketing engine from the ground up. You will translate business priorities into campaigns, content, digital experiences, and systems to support growth, working with Sales, Operations, Client Success, and Leadership.

You will lead a small marketing team, own multiple brands, and drive end-to-end programs from strategy to execution. This is a hands-on, fast-paced role ideal for someone who thrives in ambiguity and wants measurable

Qualifications

• 5+ years of B2B and B2C marketing experience, ideally in growth-stage or build-from-scratch environments.
• Experience managing multiple brands or house-of-brands models.
• Proven experience building and executing marketing programs and integrated campaigns.
• Strong end-to-end marketing skills across content, digital, campaigns, brand, and sales enablement.
• Exceptional writing, editing, and communication skills with independent execution.
• Experience leading marketing contributors and managing multiple priorities.
• Hands-on experience with marketing technology, CRM, analytics, and automation tools.
• Practical experience using AI to improve workflows, productivity, or output.
• Strong project management, organization, and prioritization skills.
• Data-driven approach with measurable results.
• High ownership, initiative, and comfort working in ambiguity.
• Ability to move quickly, decide, and dive into details when needed.

Responsibilities

• Build the programs, processes, tools, and materials to create a scalable marketing function.
• Establish priorities, plans, KPIs, and ownership across marketing initiatives.
• Lead content across website, blog, case studies, email, social, and more.
• Develop and execute integrated campaigns from strategy through measurement and optimization.
• Own multiple brands, managing distinct positioning vs unified approaches.
• Support SEO, analytics, and digital marketing initiatives to improve conversion.
• Use AI, automation, and emerging tools to improve efficiency and scalability.
• Develop sales enablement materials and align marketing with customer needs.
• Manage marketing tech, CRM, reporting, and performance metrics.
• Lead and prioritize marketing contributors, drive continuous improvement.

Skills

Marketing strategy

Content development

Campaign management

Brand management

Team leadership

CRM & analytics

AI in marketing

Tools

HubSpot

Zoho

WordPress

Google Analytics

Zapier

Clay

Job description

Lever, Inc. is seeking a Marketing Manager to build and lead the marketing engine from the ground up. You will translate business priorities into campaigns, content, digital experiences, and systems to support growth, working with Sales, Operations, Client Success, and Leadership.

You will lead a small marketing team, own multiple brands, and drive end-to-end programs from strategy to execution. This is a hands-on, fast-paced role ideal for someone who thrives in ambiguity and wants measurable