Trade Marketing Manager

Placements24; Kimberley; Hybrid; CAD 90,000 - 120,000; Full time

Benefits offered by this job

Hybrid work mix

Bonuses

Medical benefits

Career growth

Job summary

Placements24 in Kimberley, Canada, is seeking a strategic Trade Marketing Manager to drive promotional effectiveness and brand visibility at the retail level for a broad FMCG portfolio.

You will develop and execute trade marketing plans, analyze sales trends, collaborate with sales, manage budgets, and create in-store promotions and POS materials to boost shopper engagement and market share.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 5+ years of experience in trade marketing, brand management, or FMCG sales.
• Strong analytical skills to interpret sales data, market trends, and shopper insights.

Responsibilities

• Develop and implement integrated trade marketing strategies for key retail channels and FMCG categories.
• Analyze sales performance, market trends, and shopper insights to grow volume and market share at the POS.
• Collaborate with the sales team to ensure effective execution of trade programs and provide necessary tools and support.
• Manage the trade marketing budget to maximize ROI and achieve promotional objectives.
• Create in-store promotions, POS materials, and merchandising solutions to boost brand visibility.
• Build and maintain strong relationships with key retail partners and align initiatives with their needs.

Skills

Trade marketing

Brand management

Sales

Analytics

Education

Bachelor's degree

Tools

MS Office

Retail analytics platforms

Job description

About the Role Our client is seeking a strategic and analytical Trade Marketing Manager to drive promotional effectiveness and brand visibility at the retail level for their extensive FMCG product range in Kimberley . This role focuses on developing and executing compelling trade marketing plans that support sales objectives, enhance shopper engagement, and strengthen relationships with key retail partners. You will leverage consumer insights and market data to create impactful in-store activations, promotional campaigns, and category management initiatives that drive sales and market share within the competitive FMCG landscape.

Key Responsibilities

• Develop and implement integrated trade marketing strategies and promotional programs tailored to key retail channels and specific FMCG categories.
• Analyze sales performance, market trends, and shopper insights to identify opportunities for driving volume and market share at the point of sale.
• Collaborate closely with the sales team to ensure effective execution of trade programs and to provide them with the necessary tools and support.
• Manage the trade marketing budget, ensuring optimal allocation of resources to maximize ROI and achieve promotional objectives.
• Develop creative in-store promotions, POS materials, and merchandising solutions that enhance brand visibility and drive consumer purchase decisions.
• Build and maintain strong working relationships with key retail partners, understanding their needs and aligning trade marketing initiatives accordingly.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in trade marketing, brand management, or sales within the FMCG industry.
• Proven track record of developing and executing successful trade marketing campaigns and promotional strategies.
• Strong analytical skills with the ability to interpret sales data, market research, and consumer insights.
• Excellent communication, negotiation, and interpersonal skills, with the ability to influence stakeholders.
• Proficiency in MS Office Suite and experience with retail analytics platforms is highly desirable.

Benefits

• Competitive salary package with performance-based incentives and bonuses.
• Comprehensive medical aid, retirement fund, and other employee benefits.
• Excellent opportunities for professional growth and development within a leading FMCG organization.
• A hybrid work arrangement offering flexibility and a balance between office and remote work in Kimberley.
• The chance to work with popular and well-established consumer brands.