Marketing Communications Lead

Placements24; Kimberley; Hybrid; CAD 85,000 - 115,000; Full time

Benefits offered by this job

Bonuses

Hybrid work

Medical, dental, vision insurance

Professional development

Supportive team culture

Job summary

Placements24 is seeking an experienced Marketing Communications Lead to join our client in Kimberley, BC. You will develop and execute integrated marketing communication strategies that elevate brand awareness, drive lead generation, and engage customers.

You will oversee content creation across brochures, website, social media, and email campaigns, manage agencies, analyze results, and ensure consistent messaging while collaborating with sales and product teams.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or related field.
• Minimum 4 years of experience in marketing communications or a similar role.
• Proven ability to develop and execute successful marketing campaigns.
• Strong understanding of digital marketing channels, including SEO, social media, and email marketing.
• Excellent written and verbal communication skills with a strong portfolio of marketing collateral.

Responsibilities

• Develop and execute integrated marketing communication plans aligned with business objectives.
• Create engaging marketing content, including brochures, website copy, social media updates, and email campaigns.
• Manage relationships with external agencies and vendors for creative and media services.
• Analyze campaign performance and provide insights for optimization and future planning.
• Ensure brand consistency across all marketing communications and collateral.
• Collaborate with sales and product teams to support go-to-market strategies.

Education

Bachelor's degree in Marketing, Communications, Business Administration

Job description

About the Role

Our client is seeking an experienced and creative Marketing Communications Lead to join their team in Kimberley . This role is pivotal in developing and executing integrated marketing communication strategies that elevate brand awareness, drive lead generation, and foster customer engagement. You will oversee the creation and distribution of compelling marketing content across various channels, working closely with sales and product teams to ensure consistent messaging and campaign effectiveness. This is an excellent opportunity for a strategic marketer to make a significant impact on the company's market presence within the Northern Cape province, leading initiatives in a collaborative and innovative environment.

Key Responsibilities

• Develop and execute integrated marketing communication plans aligned with business objectives.
• Create engaging marketing content, including brochures, website copy, social media updates, and email campaigns.
• Manage relationships with external agencies and vendors for creative and media services.
• Analyze campaign performance and provide insights for optimization and future planning.
• Ensure brand consistency across all marketing communications and collateral.
• Collaborate with sales and product teams to support go-to-market strategies.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 4 years of experience in marketing communications or a similar role.
• Proven ability to develop and execute successful marketing campaigns.
• Strong understanding of digital marketing channels, including SEO, social media, and email marketing.
• Excellent written and verbal communication skills, with a strong portfolio of marketing collateral.
• Experience working within the Kimberley region or a comparable market in the Northern Cape is preferred.

Benefits

• Competitive annual salary with performance-driven bonuses.
• Hybrid work arrangement for enhanced work-life integration.
• Comprehensive medical, dental, and vision insurance.
• Opportunities for professional development and continuing education.
• A dynamic and supportive team culture focused on achieving marketing excellence.