Brand Marketing Manager

Placements24; Kimberley; On-site; CAD 90,000 - 130,000; Full time

Job summary

Placements24 in Kimberley, BC is seeking a Brand Marketing Manager to lead brand development and drive marketplace impact. This on-site role focuses on crafting and executing comprehensive brand strategies that boost market presence and consumer engagement across all touchpoints.

You will work with product, sales and external agencies to ensure cohesive brand execution, manage campaigns, and measure ROI. Leadership, analytics and collaboration are essential in this position.

Qualifications

• Bachelor's degree in Marketing, Business Administration or related field.
• 5+ years in brand management or brand marketing.
• Proven track record of developing and executing brand strategies and campaigns.
• Strong market research, consumer behavior and analytics knowledge.
• Excellent leadership, communication and project management skills.
• Experience managing agency relationships and cross-functional teams.

Responsibilities

• Develop and implement integrated brand marketing strategies to drive awareness, loyalty, and market share.
• Oversee creation of marketing campaigns across digital, social, print and other channels.
• Conduct market research, competitive analysis, and consumer insights to inform brand strategies.
• Manage the brand's visual identity and messaging for consistency across communications.
• Collaborate with product development, sales, and external agencies for cohesive execution.
• Track and report key brand metrics, campaign performance and ROI.

Skills

Brand strategy

Market research

Marketing analytics

Leadership

Communication

Project management

Education

Bachelor's degree in Marketing/Business Administration

Job description

About the Role

Our client is seeking a strategic and results-oriented Brand Marketing Manager to lead brand development and marketing initiatives in Kimberley . This pivotal role involves crafting and executing comprehensive brand strategies that enhance market presence, drive consumer engagement, and ensure consistent brand messaging across all touchpoints. You will work closely with cross-functional teams to develop impactful marketing campaigns and manage the brand's overall identity. This is an on-site position that offers a fantastic opportunity to make a significant impact on the company's brand trajectory within a dedicated and collaborative team environment.

Key Responsibilities

• Develop and implement integrated brand marketing strategies to drive brand awareness, loyalty, and market share.
• Oversee the creation of marketing campaigns across digital, social media, print, and other channels.
• Conduct market research, competitive analysis, and consumer insights to inform brand strategies.
• Manage the brand's visual identity and messaging, ensuring consistency across all communications.
• Collaborate with product development, sales, and external agencies to ensure cohesive brand execution.
• Track and report on key brand metrics, campaign performance, and ROI.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 5+ years of experience in brand management or brand marketing.
• Proven track record of developing and executing successful brand strategies and campaigns.
• Strong understanding of market research, consumer behavior, and marketing analytics .
• Excellent leadership, communication, and project management skills.
• Experience managing agency relationships and cross-functional teams.

Benefits

• Highly competitive annual salary and attractive bonus structure.
• Comprehensive health, dental, and vision insurance coverage.
• Opportunities for professional development and leadership training.
• Dynamic and collaborative work environment located in Kimberley .
• Significant influence on brand strategy and long-term company success.