Marketing Manager

Placements24; Kimberley; Hybrid; CAD 90,000 - 120,000; Full time

Benefits offered by this job

Competitive salary and bonus structure

Flexible hybrid work arrangements

Comprehensive medical and retirement/p

Professional development opportunities

Dynamic and creative work environment

Job summary

Placements24 in Kimberley, Canada, is seeking an experienced Marketing Manager to lead marketing initiatives with a hybrid work setup. The role drives brand awareness, customer acquisition, and loyalty across digital, content, and traditional channels while guiding a skilled team.

You will shape the company’s market presence in the Northern Capabilities region, overseeing budgets, campaigns, and performance analytics to optimize growth and ROI.

Qualifications

• Proven experience as a Marketing Manager or similar senior marketing role.
• Demonstrated success in developing and executing marketing strategies that drive growth.
• Strong understanding of digital marketing, content marketing, social media, and traditional advertising.
• Excellent leadership, communication, and project management skills.
• Experience with marketing analytics tools and CRM systems.
• Bachelor's degree in Marketing, Business Administration, or a related field.

Responsibilities

• Develop and implement integrated marketing strategies across all channels to achieve business objectives.
• Manage the marketing budget, allocating resources effectively for maximum ROI.
• Oversee the creation of compelling marketing content, advertising campaigns, and promotional materials.
• Lead and mentor the marketing team, fostering a collaborative and high-performing environment.
• Analyze market trends, competitor activities, and customer insights to identify new opportunities.
• Measure and report on the performance of marketing campaigns, using data to optimize future efforts.

Skills

Leadership

Communication

Project management

Digital marketing

Content marketing

Social media

Traditional advertising

Education

Bachelor's degree in Marketing or Related Field

Tools

CRM systems

Marketing analytics tools

Job description

About the Role

Our client is seeking an experienced and strategic Marketing Manager to lead their marketing initiatives in Kimberley. This role is crucial for developing and executing comprehensive marketing strategies to enhance brand awareness, drive customer acquisition, and foster customer loyalty. You will oversee all marketing channels, including digital, content, and traditional advertising, and manage a talented team. This hybrid position allows for effective collaboration with team members, balancing in-office presence with remote work flexibility. You will play a key role in shaping the company's market presence in the Northern Cape.

Key Responsibilities

• Develop and implement integrated marketing strategies across all channels to achieve business objectives.
• Manage the marketing budget, allocating resources effectively for maximum ROI.
• Oversee the creation of compelling marketing content, advertising campaigns, and promotional materials.
• Lead and mentor the marketing team, fostering a collaborative and high-performing environment.
• Analyze market trends, competitor activities, and customer insights to identify new opportunities.
• Measure and report on the performance of marketing campaigns, using data to optimize future efforts.

Requirements

• Proven experience as a Marketing Manager or similar senior marketing role.
• Demonstrated success in developing and executing marketing strategies that drive growth.
• Strong understanding of digital marketing, content marketing, social media, and traditional advertising.
• Excellent leadership, communication, and project management skills.
• Experience with marketing analytics tools and CRM systems.
• Bachelor's degree in Marketing, Business Administration, or a related field.

Benefits

• Competitive salary and bonus structure.
• Flexible hybrid work arrangements to support work-life balance.
• Comprehensive medical and retirement benefits.
• Opportunities for professional development and career advancement.
• A dynamic and creative work environment in Kimberley.