Brand Activation Manager

Placements24; Kimberley; On-site; CAD 90,000 - 130,000; Full time

Job summary

Placements24 is seeking a dynamic Brand Activation Manager in Kimberley to lead consumer engagement initiatives for FMCG brands. You will translate brand strategies into immersive experiences through events, sponsorships, sampling, and POS activations.

You will collaborate with marketing, sales, and agencies to deliver compelling campaigns, manage budgets, and analyze ROI to drive awareness, trial, and loyalty in a fast-paced environment.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• Minimum of 5 years of experience in brand activation, event management, or experiential marketing.
• Proven ability to develop and execute consumer engagement campaigns from concept to completion.
• Strong project management skills with the ability to manage multiple projects.
• Excellent communication, negotiation, and interpersonal skills.
• Creative thinking and a passion for innovative brand experiences.

Responsibilities

• Develop and implement brand activation strategies aligned with marketing objectives and brand positioning.
• Plan, execute, and manage consumer-facing events, promotions, and experiential campaigns for FMCG products.
• Collaborate with internal teams and external agencies to develop concepts and ensure flawless execution.
• Manage budgets for activation projects, ensuring cost-effectiveness and ROI.
• Measure and analyze activation effectiveness, providing insights for future programs.
• Ensure activations adhere to brand guidelines and company policies.

Skills

Brand activation

Event management

Project management

Communication

Negotiation

Interpersonal skills

Creativity

Education

Bachelor's degree in Marketing, Communications, PR, or related field

Job description

About the Role

Our client is seeking a dynamic and creative Brand Activation Manager to lead exciting consumer engagement initiatives for their FMCG brands in Kimberley . This role is responsible for translating brand strategies into impactful consumer experiences through events, sponsorships, sampling programs, and point-of-sale activations. You will work closely with marketing, sales, and external agencies to ensure seamless execution that drives brand awareness, trial, and loyalty. This is an excellent opportunity for a results-driven individual with a passion for bringing brands to life and connecting with consumers in meaningful ways within the FMCG sector.

Key Responsibilities

• Develop and implement comprehensive brand activation strategies that align with overall marketing objectives and brand positioning.
• Plan, execute, and manage consumer-facing events, promotions, and experiential marketing campaigns for FMCG products.
• Collaborate with internal teams and external agencies to develop creative concepts and ensure flawless execution of all activation programs.
• Manage budgets for activation projects, ensuring cost-effectiveness and strong ROI.
• Measure and analyze the effectiveness of brand activation initiatives, providing insights and recommendations for future programs.
• Ensure all activations are executed in line with brand guidelines and company policies.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• Minimum of 5 years of experience in brand activation, event management, or experiential marketing, preferably in the FMCG industry.
• Proven ability to develop and execute successful consumer engagement campaigns from concept to completion.
• Strong project management skills, with the ability to manage multiple projects simultaneously.
• Excellent communication, negotiation, and interpersonal skills.
• Creative thinking and a passion for innovative brand experiences.

Benefits

• Competitive salary and performance-based bonus structure.
• Comprehensive health and retirement benefits.
• Opportunities for professional development and exposure to various aspects of brand marketing.
• A vibrant and collaborative team environment in Kimberley .
• The chance to directly influence consumer perception and brand affinity for leading FMCG products.