Territory Retail Sales Leader & Field Coach

Brand Momentum; Windsor; On-site; CAD 31,000 - 44,000; Full time

Benefits offered by this job

Performance-Based Incentives

Professional Development

Autonomy & Ownership

Job summary

Brand Momentum in Windsor is seeking a Retail Support Executive to bridge frontline sales and Team Leads, driving sales and delivering top-tier customer engagement through product demonstrations across multiple categories. You will optimize territory coverage and become a trusted in-store partner across locations.

The role requires 2–3+ years in retail or field sales, strong product knowledge, and the ability to mentor peers.

Qualifications

• 2–3+ years of experience in retail, field sales, or customer-facing roles.
• Proven track record of meeting or exceeding sales targets.
• Strong communication, interpersonal, and product knowledge skills with a customer-first mindset.
• Demonstrated ability to influence, support, and guide peers (informal leadership experience is an asset).
• Highly organized, proactive, and able to work independently in a fast-paced, territory-based environment.
• Tech-savvy with experience using mobile reporting tools.
• Flexible and able to navigate varying retail environments and customer dynamics.

Responsibilities

• Consistently achieve and exceed individual sales targets and KPIs.
• Deliver exceptional customer engagement through confident product education and hands-on demonstrations across multiple product categories (IQOS devices, VEEV products, combustibles, promotions).
• Drive customer acquisition, registration, and retention through effective selling techniques.
• Identify opportunities to increase sales performance and in-store conversion within assigned locations.
• Manage and optimize a designated territory, ensuring strong coverage and consistent brand execution across retail locations (1-3 locations per shift; 3-4 hours per location).
• Build and maintain strong relationships with retail staff, store teams, and key stakeholders.
• Provide insights on store performance, customer trends, and opportunities for growth.
• Ensure retail environments are prepared and positioned to convert customer interest into confident product adoption.
• Act as a mentor and resource for Sales Brand Ambassadors, supporting onboarding and ongoing development.
• Share best practices, sales techniques, and product knowledge with peers.
• Provide informal, on-the-ground coaching to support team success.
• Ensure accurate and timely reporting of sales activities, customer registrations, and field insights.
• Support execution of campaigns, product launches, and field initiatives.
• Identify and troubleshoot in-store challenges with a proactive, solution-oriented approach.
• Handle sensitive customer information responsibly and in compliance with program and regulatory requirements.

Skills

Retail sales

Communication

Product knowledge

Territory management

Informal leadership

Tools

Mobile reporting tools

Job description

Brand Momentum in Windsor is seeking a Retail Support Executive to bridge frontline sales and Team Leads, driving sales and delivering top-tier customer engagement through product demonstrations across multiple categories. You will optimize territory coverage and become a trusted in-store partner across locations.

The role requires 2–3+ years in retail or field sales, strong product knowledge, and the ability to mentor peers.