Technical Sales Enablement Coordinator (CRM Administrator)

Johnston Group Inc.; Winnipeg; Hybrid; CAD 65,000 - 90,000; Full time

Job summary

Johnston Group in Winnipeg, MB seeks a Technical Sales Enablement Coordinator (CRM Administrator) to bridge sales strategy with technology. You will support Salesforce and HubSpot environments, managing reporting, dashboards, data quality, and user adoption across multiple business units.

The role focuses on translating business needs into practical platform improvements using Agile practices, coordinating vendors and stakeholders, and delivering tools, training, and automation that ease daily

Qualifications

• Post-secondary education in business, commerce, information systems, marketing, or related field.
• 3–5 years of experience in sales enablement, sales operations, revenue operations, CRM administration, or related role.
• Hands-on experience with Salesforce, HubSpot, or a comparable CRM platform, including reporting, dashboards, data management, workflow support, and user administration with a track record of completing full implementations without an external partner.
• Demonstrated ability to gather requirements, map processes, document decisions, coordinate testing, and move improvements from concept through implementation.
• Strong analytical skills and proficiency with Microsoft Excel and reporting or visualization tools.
• Strong written and verbal communication skills, with the ability to explain technical concepts in practical business language.
• Highly organized, detail-oriented, and able to manage multiple priorities across several stakeholder groups.
• Experience supporting sales or distribution teams in insurance, employee benefits, financial services, technology consulting, or B2B SaaS is preferred.
• Salesforce Administrator, Salesforce Business Analyst, HubSpot, Agile, Scrum, product ownership, or change-management certification is considered an asset.

Responsibilities

• Support Johnston Group's Salesforce and HubSpot environments, including reporting, dashboards, data management, workflow support, and user administration.
• Strengthen CRM adoption and data quality across business units.
• Coordinate vendors and internal stakeholders to deliver platform improvements.
• Equip sales teams and advisors with effective tools, training, reporting, and processes.
• Identify automation opportunities to reduce manual work and improve scalability.

Skills

Analytical thinking

Communication skills

Organization

Stakeholder management

Problem solving

Education

Post-secondary education in business/commerce/IS/marketing

Tools

Salesforce

HubSpot

Excel

Reporting tools

Job description

Technical Sales Enablement Coordinator (CRM Administrator)

Johnston Group provides employee benefit solutions to over 30,000 companies, ranging from one employee to thousands across various product lines, including Chambers of Commerce Group Insurance Plan, Canada’s #1 employee benefits plan for small businesses. JG is a platinum member of Canada’s Best Managed Companiesand was named one of Manitoba’sTop Employers.We support a positive work atmosphere where we value the diversity in the people we serve and are looking for talent who will contribute to our diverse and inclusive workplace; where individual differences are recognized, appreciated, and respected. JG believes in giving back and contributes significantly to local health, arts, sports, and other community organizations.

This role connects sales strategy, business processes, and technology. Responsibilities include supporting Johnston Group’s Salesforce and HubSpot environments, including Sales Cloud and Marketing Cloud Account Engagement, emerging MGA capabilities, and distribution workflows across MaxBen, CINUP, NHC, Arcora, and related business units.

The incumbent translates business needs into practical platform improvements using Agile methodologies, strengthens CRM adoption and data quality, coordinates vendors and internal stakeholders, and equips sales teams and advisors with effective tools, training, reporting, and processes.

The role also helps reduce manual work through automation and system integration, using user feedback and operational insights to guide scalable improvements that make everyday work easier for sales teams and advisors.

*Hybrid working model based out of our Winnipeg, MB office, with three daysin-office per week.

Qualifications:

• Post-secondary education in business, commerce, information systems, marketing, or a related field, or an equivalent combination of education and experience.
• Three to five years of experience in sales enablement, sales operations, revenue operations, CRM administration, functional consulting, business analysis, product coordination, or a related role.
• Hands-on experience with Salesforce, HubSpot, or a comparable CRM platform, including reporting, dashboards, data management, workflow support, and user administration with a track record of completing full implementations without an external partner.
• Demonstrated ability to gather requirements, map processes, document decisions, coordinate testing, and move improvements from concept through implementation.
• Strong analytical skills and proficiency with Microsoft Excel and reporting or visualization tools.
• Strong written and verbal communication skills, with the ability to explain technical concepts in practical business language.
• Highly organized, detail-oriented, and able to manage multiple priorities across several stakeholder groups.
• Experience supporting sales or distribution teams in insurance, employee benefits, financial services, technology consulting, or B2B SaaS is preferred.
• Salesforce Administrator, Salesforce Business Analyst, HubSpot, Agile, Scrum, product ownership, or change-management certification is considered an asset.
• Ability to collaborate within a team while working independently when needed.

The successful candidate must be legally eligible to work in Canada. We thank all applicants for their interest. Please note that only those selected for an interview will be contacted.

JG welcomes the opportunity to provide accommodation throughout the selection process.