Strategy Director, Social - Bilingual

AXIATA DIGITAL ADVERTISING SDN BHD; Toronto; On-site; CAD 95,000 - 120,000; Full time

Benefits offered by this job

Hybrid work environment

Mental health benefits

DEI committee participation

Growth and training opportunities

Job summary

Rethink seeks a Social Strategy Director to lead social strategy across brands, guiding content development aligned with platform practices and audience insights. You will set strategic roadmaps, coordinate paid social efforts, and collaborate with PR to integrate earned initiatives.

Ideal candidates have 5–7 years of agency or brand experience, strong cross-functional collaboration, and fluency in French and English with Quebec culture knowledge. Hybrid work and a supportive culture are offered.

Qualifications

• 5–7 years of social media strategy experience in an agency or consumer brand.
• Proven track record growing communities and delivering breakthrough social content.
• Experience developing social playbooks and channel planning with cross-functional teams.
• Native fluency in French and English with deep knowledge of Quebec culture.

Responsibilities

• Develop social strategies and content formats across Meta, Instagram, TikTok, YouTube, and X.
• Conduct annual audits of social platforms and industry best practices.
• Create content briefs aligned with U.S. timing and Canadian cultural moments.
• Coordinate paid social boosting for high-performing organic content.

Skills

Social media strategy

Community growth

Channel planning

Cross-functional collaboration

Bilingual French/English

Job description

At Rethink, our promise to you is that you will do the best work of your career. In order to do that, we’ll create and promote an environment where people are happy, inspired and empowered. We back that promise by committing to remain an independent creative agency. So if you’re ready to do the best work of your career while having fun, then read on.

We are always looking for high-energy, ambitious, and genuine people to join Rethink. Rethinkers are people who are interested and interesting, relentless, responsible, and respectful. They're the kind of people you would want to hang out with and be inspired by.

Rethinkers don’t settle – we have a visceral discomfort with the status quo – as a result we’re constantly challenging, learning, growing and enthusiastically ambitious to make things better.

The Social Strategy Director is responsible for building the social strategy across brands, and guiding the day-to-day content development in line with platform best practices, creative best practices and audience learnings. They will guide content priorities, pressure-test ideas against cultural relevance, and establish strategic roadmaps for our client brands on social.

The Opportunity

Social Strategy & Platform Architecture

• Develop social-specific strategies, channel roles, and content formats across Meta, Instagram, TikTok, YouTube, and X.
• Conduct annual audits of social platforms and industry best practices.
• Author content briefs that align with U.S. content timing while integrating relevant Canadian cultural moments, holidays, and events.
• Coordinate paid social boosting strategies for high-performing organic content to drive conversion and reach.

Creative Integration

• Collaborate closely with PR and communications counterparts to integrate earned initiatives into social channel plans.
• Pressure-test creative ideas against platform algorithms, audience behaviors, and brand objectives.
• Support real-time strategy ideation for reactive opportunities and major announcements.

Collaboration & Analytics Integration

• Partner with Data Analysts to review performance data and convert channel insights into actionable strategy updates.
• Collaborate on integrated briefs and with partner agencies.

Maintain a Pulse on Culture

• Stay informed on platform feature rollouts, trends, EV market dynamics, and culture.

What you’ll bring:

• 5-7 years of social media strategy experience within an agency or consumer brand environment.
• Proven track record in social including growing communities, delivering breakthrough creative work on social.
• Experience developing social playbooks, channel planning, and working with cross-functional teams
• Native fluency in French and English with deep knowledge of Quebec culture.

The Benefits

• Competitive compensation and benefits, including added mental health benefits
• Variety of employee perks
• Great work culture
• No client meeting Mondays
• Hybrid work environment
• Access to Rethink’s national DE&I committee and working groups
• Growth and training opportunities

Location: 720 King St. Toronto, ON

Start date: December 1st

Compensation: $95K-$120K, pending experience

Vacancy status: This posting is for an existing vacancy

Rethink is committed to creating and maintaining an inclusive, equitable and accessible workplace. We welcome and encourage applications from all intersections. Accommodations are available, upon request, to all selected candidates during any stage of the recruitment process.