Account Director, Social & Content

AXIATA DIGITAL ADVERTISING SDN BHD; Toronto; On-site; CAD 110,000 - 120,000; Full time

Benefits offered by this job

Mental health benefits

Hybrid work environment

Growth and training opportunities

No client meetings Mondays

Job summary

Rethink in Toronto seeks a Director, Social & Content to lead strategic social channel oversight across ENG and FR. You will drive the social strategy, content delivery, and cross‑agency collaboration for multiple brands, with a focus on risk management and Montreal bilingual requirements.

You will mentor a multi‑office team in Toronto and Montreal, align calendars with US/global teams, manage budgets, and guide events and sponsorships to amplify brand narratives in Canada.

Qualifications

• 7+ years of social media strategy and content leadership in an agency or major brand.
• Proven ability to manage multi-brand portfolios and cross-office teams.
• Strong bilingual deployment experience, with Quebec market knowledge.
• Excellent client presentation and storytelling skills.

Responsibilities

• Direct overarching social channel strategy and delivery across brands in EN and FR.
• Oversee alignment with US/global calendars, adding Canada-specific programs.
• Direct paid social strategy to boost performance and reach.
• Lead agency integration and cross-agency content workflows.
• Mentor and develop the Toronto and Montreal social teams.

Skills

Social leadership

Multi-brand management

Bilingual EN/FR

Presentation skills

Quebec market nuances

Job description

At Rethink, our promise to you is that you will do the best work of your career. In order to do that, we’ll create and promote an environment where people are happy, inspired and empowered. We back that promise by committing to remain an independent creative agency.

We are always looking for high-energy, ambitious, and genuine people to join Rethink. Rethinkers are people who are interested and interesting, relentless, responsible, and respectful. They're the kind of people you would want to hang out with and be inspired by.

Rethinkers don’t settle – we have a visceral discomfort with the status quo – as a result we’re constantly challenging, learning, growing and enthusiastically ambitious to make things better.

The Director, Social & Content is responsible for leading the overarching social channel oversight, strategy, and content delivery across brands in English. They will champion high-standard execution across major platforms (Meta, Instagram, YouTube, TikTok, X), direct agency integration, and align brand social strategy with reveals and Canadian cultural moments.

The Opportunity

Strategic Social Leadership & Channel Oversight

• Direct comprehensive social strategy and channel management across all brand handles in EN and FR, including Meta, Instagram, YouTube, TikTok, and X.
• Oversee alignment with U.S. and Global content calendars, strategically layering in Canadian-specific programs, reveals, and events.
• Direct paid social strategy to boost high-performing organic content and maximize reach across campaign priority periods.
• Escalate concerns to communications and public relations to manage risk across social channels.

Agency Integration & PR Alignment

• Drive agency integration across partner agencies, and Rethink ensuring seamless content workflows and cross-agency alignment.
• Work in close partnership with PR/Comms counterparts to align earned media strategies with organic social amplification.
• Serve as trusted advisor to senior marketing and communications stakeholders.

Support Best-in-Class Work & Event Activation

• Act as a content springboard, elevating ideas using the CRAFTS framework.
• Guide social amplification strategies for major sponsorships and events.
• Oversee overall account budget control, staffing resources across Toronto and Montreal, and account health.

Nurture & Support High-Performing Teams

• Mentor and motivate a multi-office social team in Toronto and Montreal by creating a psychologically safe environment that fosters growth and inspiration.
• Conduct annual platform audits, set team benchmarks, and continuously evolve agency best practices.

What you’ll bring:

• 7+ years of social media, strategy, and content leadership experience within an agency or major client brand.
• Proven experience managing multi-brand portfolios and cross-office creative teams.
• Strong understanding of bilingual social deployment and Quebec market nuances (mandatory for Montreal candidates).
• Exceptional client presentation and strategic narrative capabilities.

• For Montreal candidates: Native fluency in French and English with deep knowledge of Quebec culture.

The Benefits

• Competitive compensation and benefits, including added mental health benefits
• Variety of employee perks
• Great work culture
• No client meeting Mondays
• Hybrid work environment
• Access to Rethink’s national DE&I committee and working groups
• Growth and training opportunities

The interviewing process at Rethink:

• Screen with Talent Acquisition
• First and second round interviews with Hiring Leads
• Third rounds interviews with cross-functional teammates
• References
• Offer

Location: 720 King St. Toronto, ON

Vacancy status: This posting is for an existing vacancy Target start date: December 1st Salary: $110K - $120K per year. Final compensation will be based on a candidate's experience, skills, scope of responsibility, internal equity, and business needs.

Rethink is committed to creating and maintaining an inclusive, equitable and accessible workplace. We welcome and encourage applications from all intersections. Accommodations are available, upon request, to all selected candidates during any stage of the recruitment process.