PR Manager

AXIATA DIGITAL ADVERTISING SDN BHD; Toronto; Hybrid; CAD 75,000 - 85,000; Full time

Benefits offered by this job

Hybrid work environment

Growth and training opportunities

Competitive compensation and benefits

No client meeting Mondays

Access to national DEI committee

Job summary

Rethink is seeking a Public Relations Manager to energize ideas and lead PR programs for national consumer brands. You will be a key contact for clients, media and influencers, guiding projects from briefing to reporting while shaping messaging and thought leadership.

The role requires 3–5 years in PR, agency experience preferred, with strong media relationships and a proven ability to build new ones. A hybrid Toronto-based position offers growth opportunities.

Qualifications

• 3–5 years of PR experience, agency experience preferred.
• Experience in both consumer PR and corporate communications.
• Proven success in media relations with a track record of building relationships with key reporters.
• Experience and/or interest in sports is a bonus.
• Strong presentation and communication skills.
• Solid creative instinct.
• Strong media relationships and ability to build new ones.

Responsibilities

• Assesses and pressure tests creative ideas and opportunities for earned media and influencer potential.
• Key point of contact for client, media, influencers and agency for current and proposed assignments.
• Manages projects from planning through execution with solid project and time management.
• Directs the completion of all written materials for programs including messaging, press releases, pitch notes and briefs.
• Gives strategic input on thought leadership and develops communications materials that elevate client profiles.
• Builds amplification plans across paid, earned, owned and shared channels; manages campaign budgets.

Skills

Media relations

Presentation skills

Relationship building

Creative instinct

Public relations

Corporate communications

Client relations

Sports industry experience

Job description

At Rethink, our promise to you is that you will do the best work of your career. We know that to do the best work, we have to create and promote an environment where people are happy, inspired, appreciated, empowered, and having fun. Our ability to back that promise, is rooted in our commitment to remain as a creative independent agency. So if you are ready to do the best work of your career while having fun, then read on.

Rethink is looking for high-energy, ambitious people, who care about their colleagues and doing the best work of their career; everyone brings different qualities and areas of expertise to the table, which results in a diverse group with unique knowledge and capabilities.

The PR Manager is responsible for assessing opportunities to unlock the power of PR beyond traditional channels to develop and amplify content that drives results. They will energize ideas to drive the brand narrative and rethink how to uniquely lead in an integrated agency model, bringing extra life to ideas. The ideal candidate should have 1-2 years of manager experience, confidently developing PR programs for national consumer brands from briefing to reporting, and effective and confident client relations skills.

The Opportunity

Public Relations Counsel

• Assesses and pressure tests creative ideas and opportunities and their earned media and influencer potential.
• Key point of contact for client, media, influencers and agency for current and proposed assignments
• Manages projects from planning through execution, and possess rock-solid project and time management skills.
• Directs the completion of all written materials for programs including messaging, press releases, pitch notes and briefing materials.
• Gives strategic input on thought leadership opportunities, developing communications materials that elevate the profile of client brands and their leaders.
• Builds amplification plans recommending appropriate approaches across paid, earned, owned and shared channels. Manages finances with confidence, including campaign hard costs budgets across multiple accounts.
• Demonstrates a strong understanding of media relations and the current Canadian media landscape to set appropriate KPIs and secure relevant earned media coverage across various clients and programs.
• Think critically to provide an educated risk assessment.
• Maintains strong client relationships.

Nurture & Support High-Performing Teams

• Mentor & motivate a best-in-class team by creating a psychologically safe environment that fosters growth, development, & inspiration for all.

Support Best-in-Class and Award-Winning Work

• Be a content springboard, to build and optimize while imagining new and fresh solutions to make ideas bigger, more newsworthy, and more famous.

Foster Strong Collaboration

• Set an example of how communications specialists should collaborate with all departments and model these best practices for the rest of the group.

Maintain a Pulse on What’s Happening in Culture

• Be curious and proactively stay informed of what’s happening in culture and in the industry to stay on the forefront of PR, social/digital and influencer programming.

What you’ll bring:

• 3-5 years of relevant industry experience working in public relations. Previous agency experience is preferred.
• Experience in both consumer PR and corporate communications.
• Proven success in media relations, with a track record for building relationships with key reporters.
• Experience and/or interest in the sports industry is a bonus.
• Strong presentation and communication skills.
• Solid creative instinct.
• Relationships – you’ve got solid relationships in the media, and you’re good at building new ones.

The Benefits

• Competitive compensation and benefits, including added mental health benefits
• Variety of employee perks
• Great work culture
• No client meeting Mondays
• Hybrid work environment
• Access to Rethink’s national DE&I committee and working groups
• Growth and training opportunities

The interviewing process at Rethink:

1. Phone screen with Talent Acquisition
2. First round interview with Hiring Manager
3. Second round In-Person Interview with Team members
4. Third round interview with Head of Department
5. References
6. Offer

Compensation: $75K - $85K per year, pending experience, skills, scope of responsibility, internal equity, and business needs.

Office Location: 720 King Street West, Toronto, ON Start Date: January 2027

We truly appreciate everyone’s interest but only those selected for an interview will be contacted.

Rethink is committed to creating and maintaining an inclusive, equitable and accessible workplace. We welcome and encourage applications from all intersections. Accommodations are available, upon request, to all selected candidates during any stage of the recruitment process.