Strategic SDR — SaaS Growth & Pipeline Builder

Forma; Toronto; On-site; CAD 65,000 - 110,000; Full time

Benefits offered by this job

Stock options program

Healthcare coverage

$750 training stipend per year

Career growth opportunities

Job summary

Forma.ai is hiring a Sales Development Representative in Toronto to build pipeline and qualify opportunities. You will work with Sales and Marketing to identify prospects, engage senior decision-makers, and convert interest into qualified opportunities.

You should have 3+ years in B2B SaaS BD, experience with high-ACV deals, and strong relationship-building skills. The role offers meaningful compensation, healthcare, and development support.

Qualifications

• 3+ years in business development, enterprise BD, or strategic pipeline generation in B2B SaaS.
• Proven success engaging, qualifying, and generating sales opportunities.
• Experience talking to senior leaders at large organizations.

Responsibilities

• Outbound & Prospecting: research target accounts and key stakeholders; personalize outreach across channels; iterate messaging for engagement.
• Qualification & Pipeline: qualify prospects, book meetings and create pipeline for Account Executives; manage activity in CRM.
• Sales & Marketing Collaboration: partner with Account Executives on target accounts and inbound follow-ups; work with Marketing on engagement signals.

Skills

Enterprise BD

ABM / account-based outreach

Executive communication

High ACV / long sales cycle

Collaboration with GTM leadership

Tools

CRM software

Sales engagement tools

Job description

Forma.ai is hiring a Sales Development Representative in Toronto to build pipeline and qualify opportunities. You will work with Sales and Marketing to identify prospects, engage senior decision-makers, and convert interest into qualified opportunities.

You should have 3+ years in B2B SaaS BD, experience with high-ACV deals, and strong relationship-building skills. The role offers meaningful compensation, healthcare, and development support.