Strategic SDR: Consultative Outreach & Pipeline

Appcast; Fredericton; On-site; CAD 69,600 - 104,400; Full time

Job summary

Appcast is seeking a Sales Development Representative (SDR) to drive early-stage pipeline growth by engaging prospects, identifying hiring needs, and generating qualified opportunities through strategic outreach. You will work closely with Account Executives to build a strong pipeline and ensure smooth handoff for successful sales outcomes.

The role requires a consultative selling mindset, strong communication skills, and a solid track record in sales development, with opportunities to leverage

Qualifications

• Bachelor’s degree in Business, Marketing, Communications, or related field or equivalent practical experience
• 1+ years of experience in a sales development, business development, customer-facing, or consultative role is preferred
• Experience conducting discovery, needs assessment, or problem-solving conversations
• Proven track record of high achievement in sales development preferred

Responsibilities

• Engage and qualify prospective customers through strategic outbound prospecting (calls, email, social), building trust and delivering value-based conversations.
• Conduct discovery to understand customer needs, challenges, and goals, and position Appcast’s solutions effectively.
• Generate and manage a pipeline of qualified leads, ensuring accurate tracking and strong alignment with ideal customer profiles.
• Partner closely with Account Executives and Marketing to drive effective outreach, ensure high-quality meetings, and support smooth opportunity handoff.
• Meet or exceed prospecting and pipeline development targets through consistent, high-quality outreach
• Embrace and effectively utilize emerging technologies, including AI-powered tools, to enhance prospecting, research, outreach, and operational efficiency

Skills

Discovery

Consultative selling

Business acumen

Communication

Relationship building

CRM discipline

Collaboration

Resilience

Education

Bachelor’s degree in Business, Marketing, Communications, or related field

1+ years of sales development or related experience

Tools

CRM tools

Job description

Appcast is seeking a Sales Development Representative (SDR) to drive early-stage pipeline growth by engaging prospects, identifying hiring needs, and generating qualified opportunities through strategic outreach. You will work closely with Account Executives to build a strong pipeline and ensure smooth handoff for successful sales outcomes.

The role requires a consultative selling mindset, strong communication skills, and a solid track record in sales development, with opportunities to leverage