Sales Development Representative

Appcast; Fredericton; On-site; CAD 69,600 - 104,400; Full time

Job summary

Appcast is seeking a Sales Development Representative (SDR) to drive early-stage pipeline growth by engaging prospects, identifying hiring needs, and generating qualified opportunities through strategic outreach. You will work closely with Account Executives to build a strong pipeline and ensure smooth handoff for successful sales outcomes.

The role requires a consultative selling mindset, strong communication skills, and a solid track record in sales development, with opportunities to leverage

Qualifications

• Bachelor’s degree in Business, Marketing, Communications, or related field or equivalent practical experience
• 1+ years of experience in a sales development, business development, customer-facing, or consultative role is preferred
• Experience conducting discovery, needs assessment, or problem-solving conversations
• Proven track record of high achievement in sales development preferred

Responsibilities

• Engage and qualify prospective customers through strategic outbound prospecting (calls, email, social), building trust and delivering value-based conversations.
• Conduct discovery to understand customer needs, challenges, and goals, and position Appcast’s solutions effectively.
• Generate and manage a pipeline of qualified leads, ensuring accurate tracking and strong alignment with ideal customer profiles.
• Partner closely with Account Executives and Marketing to drive effective outreach, ensure high-quality meetings, and support smooth opportunity handoff.
• Meet or exceed prospecting and pipeline development targets through consistent, high-quality outreach
• Embrace and effectively utilize emerging technologies, including AI-powered tools, to enhance prospecting, research, outreach, and operational efficiency

Skills

Discovery

Consultative selling

Business acumen

Communication

Relationship building

CRM discipline

Collaboration

Resilience

Education

Bachelor’s degree in Business, Marketing, Communications, or related field

1+ years of sales development or related experience

Tools

CRM tools

Job description

• Compensation: CAD 69600 - CAD 104400 - yearly

Company Description

Appcast is the global leader in programmatic recruitment advertising technology and services. With advanced technology, unmatched market data and a team of the industry’s best recruitment marketers, Appcast’s technology and services manage job advertising annually for enterprise clients across industries. Headquartered in Lebanon, N.H. with offices in the U.S., Canada and Europe. Appcast is part of the Stepstone group, a leading digital recruitment platform that connects companies with the right talent and helps people find the right job.

Job Description

At Appcast, we help employers improve how they attract and hire talent through data-driven recruitment advertising solutions. TheSales Development Representative (SDR)drives early-stage pipeline growth by engaging prospects in consultative conversations,identifyinghiring needs, and generating qualified opportunities through strategic outreach. Working closely with Account Executives, the SDR builds a strong pipeline and ensures smooth handoff for successful sales outcomes.

Job Responsibilities:

• Engage and qualify prospective customers through strategic outbound prospecting (calls, email, social), building trust and delivering value-based conversations.
• Conduct discovery to understand customer needs, challenges, and goals, and positionAppcast’ssolutions effectively.
• Generate and manage a pipeline of qualifiedleads, ensuringaccuratetracking and strong alignment with ideal customer profiles.
• Partner closely with Account Executives and Marketing to drive effective outreach, ensure high-quality meetings, and support smooth opportunity handoff.
• Meet or exceed prospecting and pipeline development targets through consistent, high-quality outreach
• Embrace and effectivelyutilizeemerging technologies, including AI-powered tools, to enhance prospecting, research, outreach, and operational efficiency

Qualifications

• Deep discovery and consultative selling mindset
• Strong business acumen and curiosity
• Ability to qualify and prioritize high-quality opportunities
• Excellent verbal and writtencommunicationskills
• Strongrelationship-building skills
• Strong collaboration with sales partners
• CRM discipline and comfort with sales tools
• Demonstrated resilience in winning new accounts in complex environments

Education and Experience

• Bachelor’s degree in Business, Marketing, Communications, or a related field or equivalent practical experience
• 1+years of experience in asalesdevelopment, business development, customer-facing, or consultativeroleispreferred
• Experience conducting discovery, needs assessment, or problem-solving conversations
• Proventrack recordof high achievement in sales developmentpreferred

Travel Requirements

Supervisory Responsibilities

This position has no supervisory responsibilities.

Additional Information

• We’re the best at what we do.We’re the global leader in programmatic recruitment advertising. With advanced technology, unmatched market data and a team of the industry’s best recruitment marketers.
• We have an amazing culture driven by great people.Headquartered in Lebanon, N.H. with offices in the U.S., Canada and Europe, Appcast is part of the Stepstone group. To better understand our company culture, readOur Story and check outWorking at Appcast on our website.
• We take care of our employees.We're dedicated to creating an inviting environment where individuals from diverse backgrounds can thrive and develop. We believe in providing competitive compensation and comprehensive benefits, ensuring our team can support their loved ones and one another. We enjoy fostering a sense of community through dedicated employee networks, fun gatherings, delicious food, and even welcoming furry friends into our workspace. We live our values each day including volunteering and giving back to our communities.

All your information will be kept confidential according to EEO guidelines.

Appcast is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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