Sales Development Representative

MediaMint; Toronto; On-site; CAD 38,000 - 60,000; Full time

Job summary

MediaMint in Toronto is seeking enthusiastic Sales Development Representatives (SDRs) to identify and nurture new business opportunities in the digital and audio advertising space. This entry-level role focuses on prospecting and qualifying leads from churned and new clients, building warm pipelines for the sales team.

You will learn to educate advertisers on platform features like targeting, analytics, and engagement metrics while collaborating with the Client Account Executive team to schedule

Qualifications

• Experience in prospecting and qualifying leads.
• Ability to nurture relationships with advertisers.
• Strong communication and outbound outreach skills.

Responsibilities

• Prospect & Qualify Leads: Reach out to potential advertisers via email, phone, LinkedIn, and other outreach tools.
• Nurture Leads: Build relationships with prospective clients by understanding their advertising needs and challenges.
• Educate & Inform: Communicate the value proposition of digital and audio advertising and platform features.
• Collaborate with Sales Team: Book meetings for larger mid-tail clients and pass qualified leads to the Client Account Executive team.
• Market Research: Stay updated on industry trends and developments in digital/audio advertising.
• Achieve KPIs: Meet or exceed targets for lead qualification, outbound outreach, and appointment-setting.

Skills

Prospecting

Lead qualification

Outbound outreach

Relationship building

Targeting and analytics

Goal-oriented

Job description

We are looking for enthusiastic and driven Sales Development Representatives (SDRs) to join our team in identifying and nurturing new business opportunities within the digital and audio advertising space. As an SDR, you will be responsible for prospecting and qualifying leads from both churned and new clients across long-tail and mid-tail accounts. You will play a key role in generating warm leads for our sales team, helping to expand our customer base and drive revenue growth.

This is an exciting entry-level opportunity for individuals looking to build a career in sales and advertising. You'll have the chance to work in a collaborative and high-energy environment, with plenty of room for growth and development.

Key Responsibilities:

• Prospect & Qualify Leads: Reach out to potential advertisers via email, phone, LinkedIn, and other outreach tools. Evaluate leads using data-driven criteria to ensure alignment with our platform’s offerings.
• Nurture Leads: Build relationships with prospective clients by understanding their advertising needs, objectives, and challenges, fostering long-term engagement and interest.
• Educate & Inform: Effectively communicate the value proposition of digital and audio advertising, highlighting platform features like audience targeting, analytics, and engagement metrics.
• Collaborate with Sales Team: Book meetings for larger mid-tail clients and pass qualified leads over to the Client Account Executive team, ensuring smooth handoffs and alignment on goals.
• Market Research: Stay updated on industry trends, competitor platforms, and the latest developments in the digital and audio advertising space.
• Achieve KPIs: Consistently meet or exceed targets for lead qualification, outbound outreach, and appointment-setting activities to support team goals.