AI-Powered SDR: Generate Leads & Build Pipeline

Cerebras; Fredericton; On-site; CAD 52,000 - 76,000; Full time

Benefits offered by this job

Competitive compensation

Comprehensive benefits

Employee networks and events

Pet-friendly workspace

Job summary

Appcast is seeking an energetic Sales Development Representative (SDR) to drive early-stage pipeline growth by engaging prospects in consultative conversations and identifying hiring needs. You will work closely with Account Executives to build a strong pipeline and ensure smooth handoffs for successful sales outcomes.

The role requires a discovery-minded approach, strong communication, and the ability to qualify and prioritize opportunities.

Qualifications

• Bachelor's degree in Business, Marketing, Communications, or a related field or equivalent practical experience.
• 1+ years of experience in a sales development, business development, customer-facing, or consultative role is preferred
• Experience conducting discovery, needs assessment, or problem-solving conversations
• Proven track record of high achievement in sales development preferred

Responsibilities

• Engage and qualify prospective customers through strategic outbound prospecting (calls, email, social), building trust and delivering value-based conversations.
• Conduct discovery to understand customer needs, challenges, and goals, and position Appcast's solutions effectively.
• Generate and manage a pipeline of qualified leads, ensuring accurate tracking and strong alignment with ideal customer profiles.
• Partner closely with Account Executives and Marketing to drive effective outreach, ensure high-quality meetings, and support smooth opportunity handoff.
• Meet or exceed prospecting and pipeline development targets through consistent, high-quality outreach
• Embrace and effectively utilize emerging technologies, including AI-powered tools, to enhance prospecting, research, outreach, and operational efficiency

Skills

Discovery mindset

Business acumen

Qualify opportunities

Communication skills

Relationship-building

Strategic prospecting

Collaboration

CRM proficiency

Resilience

Competitive drive

Education

Bachelor's degree in Business/Marketing/Communications or related field

1+ years in sales development or related role

Discovery/needs assessment experience

Proven track record in sales development

Job description

Appcast is seeking an energetic Sales Development Representative (SDR) to drive early-stage pipeline growth by engaging prospects in consultative conversations and identifying hiring needs. You will work closely with Account Executives to build a strong pipeline and ensure smooth handoffs for successful sales outcomes.

The role requires a discovery-minded approach, strong communication, and the ability to qualify and prioritize opportunities.