Strategic Revenue Manager - Mars Wrigley

Mars, Incorporated; Bolton; Hybrid; CAD 80,000 - 110,000; Full time

Job summary

Mars, Incorporated is seeking a Strategic Revenue Manager who will be a key partner in driving trade promotional strategies and optimizing trade investments. The ideal candidate will have a strong analytical background, experience in FMCG, and the ability to translate strategies into actionable plans. This role offers the opportunity to work with diverse teams and contribute to the company's growth while enjoying competitive salary and benefits.

Benefits

Best-in-class learning and development support

Industry competitive salary and benefits package

Access to Mars University

Qualifications

• 5+ years experience in FMCG or consumer products.
• Experience in trade promotions and strategic analysis.
• Ability to present to senior leaders and simplify complex concepts.

Responsibilities

• Lead creation of trade investment budgets and promotional strategies.
• Analyze external and internal promotional landscape.
• Conduct event-level Trade ROI analysis.

Skills

Analytical skills

Commercial knowledge

Interpersonal skills

Problem solving

Education

University degree

Tools

TPM IT systems

Job description

Job Description:

The Strategic Revenue Manager reports to the Market SRM Director serving as a key business partner for Sales and delivery of the key SRM pillars (promo, price, trade, mix) for the unit:

• Lead development of portfolio trade spend strategy for profitable growth with Customers.
• Drive continuous trade investment productivity improvements and optimized Trade ROI though partnering with Customer Teams.
• Drive Trade ROI Capabilities and ongoing understanding of the role of promotions to deliver growth across the organization.
• Driving the SRM agenda through specific accounts and supporting their business’ on a day to day basis.

What are we looking for?

• University degree, with 5+ experience in a blue chip FMCG/consumer products with an analytical and commercial background.
• Experience partnering across the organization to analyze a range of internal & external data sources, drawing out key insights and forming recommendations on the basis of solid commercial knowledge and strong linkage to business strategy.
• A track record of successfully translating strategies into action and delivering results; comfortable presenting to and engaging with Sr. Leaders or strategic forums simplifying complex Concepts and Strategies.
• Proven functional/technical understanding and know-how across trade promotions specifically:
• Promotional Strategy (Critical) – demonstrated understanding of the strategic & operational impacts of trade promotional decisions across the 5C’s (i.e. Category, Consumer, Customer, Competitor, Company) and the impact of changes on the value chain.
• Promotional Analysis (Critical) – direct experience in, monitoring & analyzing trade promotions, including creation of accurate promotional pre & post evaluations using ROI measures. Scenario planning portfolio trade promotional changes and the levers that can be used to maximize profit and growth.
• Promotional Implementation (Preferred) – An understanding of the end to end steps required to deploy a change in trade promotional strategy within a market.
• Promotional Systems/Tools (Preferred) - Knowledge and experience using analytical models and TPM IT systems for accurate promotional scenario planning and advanced ROI assessments, including their integration with other information management/forecasting systems (e.g., Funds Management and Demand Planning).
• Astute commercial and financial skills with excellent organization agility, understanding the impacts of decisions on the P&L, with the ability to identify opportunities for continuous improvement.
• Strong interpersonal and analytical skills and ‘can-do’ attitude with strong influencing & problem solving capabilities; ability to challenge the status quo and identify continuous improvement opportunities.

What will be your key responsibilities?

• Lead the creation of the trade investment budgets to deliver the overall business growth strategy, by partnering with: Sales Directors, SRM Director and Sales Planning Director, to create the overall trade investment requirements for the business (split by Channel/Customer) and driving trade promotion productivity forward to deliver category value growth and ‘win-win’ ROI for Mars Wrigley and Customers.
• Lead the creation of market trade promotional strategy, development of annual trade promotional plans/recommended actions and overall management of the local market trade promotional practice. This includes leveraging SRM trade promotion excellence playbooks to build overall capabilities & partnering with a cross functional group
• Analyze External and Internal Promotional Landscape on a periodic basis including:
  • Monitoring Retail Promotional Landscape across CBUs periodically (e.g. Promotional Price Points).
  • Conducting detailed promotional analysis across channels/pack types to highlight opportunities.
  • Tracking competitors and multi-category promotional pricing and changes in strategy.
• Conduct event-level Trade ROI analysis, and effectively communicates insights and findings to SRM Director and Customer Teams.
• Consolidate & monitor compliance to promotional guidelines at account or budget holder level.
• Ensures quality and completeness of TPM data for ROI work with KAMs.

What can you expect from Mars?

• Work with diverse and talented Associates, all guided by the Five Principles.
• Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
• Best-in-class learning and development support from day one, including access to our in-house Mars University.
• An industry competitive salary and benefits package, including company bonus.

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Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.