Strategic PR & Influencer Lead (Hybrid)

Universus Media Group; Toronto; Hybrid; CAD 75,000 - 100,000; Full time

Job summary

Universus Media Group seeks an experienced Account Manager for PR & Influencer Marketing to lead day-to-day client work and contribute to strategy and growth. This hybrid, hands-on role reports to the Director of PR & Communications and supports business development across a growing portfolio.

You will manage campaigns, build client relationships, coordinate timelines and budgets, and collaborate with media partners to secure coverage and influencer partnerships in the Canadian market.

Qualifications

• Experience: 5 to 10 years in public relations, communications, influencer marketing or integrated agencies.
• Sector track record: Proven success securing coverage across consumer, lifestyle, corporate, technology or B2B sectors.
• Industry asset: Prior agency experience and/or knowledge of the automotive sector is considered a strong asset.
• Media network: Strong pitching capabilities with an established network of media contacts.
• PR tech stack: Familiarity with media monitoring and influencer discovery platforms (such as Meltwater, Cision, Muck Rack, Hootsuite or similar tools).
• Modern workflow: Proficient with Google Workspace and comfortable using AI-enabled tools to improve efficiency, research and content development.
• Professional attributes: An entrepreneurial, solution‑oriented multitasker who thrives in a fast‑paced environment.

Responsibilities

• Serve as the primary day‑to‑day client lead across a portfolio of accounts.
• Build strong client relationships through proactive communication and strategic counsel.
• Manage project timelines, budgets, deliverables and account priorities to a high standard.
• Develop and execute integrated communications plans aligned with client business objectives.
• Identify opportunities for proactive storytelling, thought leadership and brand visibility.
• Build and maintain relationships with journalists, editors, producers and content creators to secure meaningful coverage.
• Write high‑quality press releases, media advisories, pitches, briefing books and client presentations.
• Develop and oversee influencer engagement strategies, from vetting and recruitment through execution.
• Negotiate campaign deliverables, manage partnerships and optimize social content planning.
• Stay current on emerging platforms, creator trends and social media best practices.
• Track, analyze and report on campaign metrics against client KPIs.
• Support new business development, including research, proposal development and pitch presentations.
• Identify organic growth opportunities and service expansions within existing client relationships.

Skills

Public relations

Influencer marketing

Media relations

Client relationship management

Business development

Tools

Meltwater

Cision

Muck Rack

Hootsuite

Google Workspace

Job description

Universus Media Group seeks an experienced Account Manager for PR & Influencer Marketing to lead day-to-day client work and contribute to strategy and growth. This hybrid, hands-on role reports to the Director of PR & Communications and supports business development across a growing portfolio.

You will manage campaigns, build client relationships, coordinate timelines and budgets, and collaborate with media partners to secure coverage and influencer partnerships in the Canadian market.