Integrated Media Associate: PR & Influencer Campaigns

Weber Shandwick; Toronto; On-site; CAD 47,000 - 52,000; Full time

Job summary

Weber Shandwick's Toronto office is seeking an Associate, Integrated Media to help tell compelling stories for major Canadian and global brands through earned, owned and paid media strategies. You love building relationships with media and influencers and immersing yourself in culture and technology trends to drive impact.

You will develop campaigns, drive coverage, activate influencer and social programs, and measure outcomes with clear KPIs, while collaborating with the Integrated Media team

Qualifications

• 1-2 years of agency/communications or marketing experience
• Digitally savvy with understanding of media and social media landscape
• Proven ability to garner coverage for brands/organizations
• Familiarity with media/influencer databases and journalist tools
• Self-motivated, well-organized and able to handle changing timelines
• Strong written, verbal communication and presentation skills
• Bachelor-level degree in Public Relations, Communications, Journalism or related field.

Responsibilities

• Develop and execute innovative and integrated PR campaigns for major Canadian and global brands
• Drive earned media coverage and activate influencer and social programs
• Collaborate with Integrated Media team to support social media and influencer strategies
• Identify and build relationships with media, influencers and content creators
• Identify new outlets and platforms to propel earned-first storytelling
• Monitor media trends and distill insights from coverage and social conversations
• Develop strategic messaging for client issues and reputational risks
• Develop and track KPIs to measure campaign success and ROI
• Participate in office-wide initiatives and professional development

Skills

Media relations

Influencer outreach

Social media

Written communication

Project management

Education

University degree in PR/Communications/Journalism

Job description

Weber Shandwick's Toronto office is seeking an Associate, Integrated Media to help tell compelling stories for major Canadian and global brands through earned, owned and paid media strategies. You love building relationships with media and influencers and immersing yourself in culture and technology trends to drive impact.

You will develop campaigns, drive coverage, activate influencer and social programs, and measure outcomes with clear KPIs, while collaborating with the Integrated Media team