Vice President, Influencer Strategy & Growth

Publicis Groupe; Toronto; Hybrid; CAD 140,000 - 160,000; Full time

Benefits offered by this job

Hybrid work environment

Cell phone & internet allowance

Private health and dental insurance

Mental wellness resources

Parental leave top-up

Job summary

Publicis Groupe Canada is hiring a Vice President, Influential to lead the influencer practice for major clients. This senior role blends client counsel, business development, and team leadership, shaping bold, insight-driven influencer campaigns that drive brand influence and measurable growth.

The role requires 15+ years in influencer marketing with at least 8 years in the influencer space, plus strong knowledge of social and integrated communications. Hybrid work in Toronto is offered.

Qualifications

• 15+ years in influencer marketing with 8+ years in the influencer space.

Responsibilities

• Lead client programs across influencer and social strategies.
• Develop and oversee strategic growth and new business opportunities.
• Manage and mentor a high-performing team.
• Oversee budgets and profitability.

Skills

Influencer marketing

Leadership

Business development

Budget management

Strategic thinking

Job description

Publicis Groupe Canada is hiring a Vice President, Influential to lead the influencer practice for major clients. This senior role blends client counsel, business development, and team leadership, shaping bold, insight-driven influencer campaigns that drive brand influence and measurable growth.

The role requires 15+ years in influencer marketing with at least 8 years in the influencer space, plus strong knowledge of social and integrated communications. Hybrid work in Toronto is offered.