Senior Manager, Integrated Media — Culture-Driven Campaigns

Adelphi Group; Toronto; On-site; CAD 80,000 - 95,000; Full time

Job summary

Weber Shandwick's Toronto office is seeking a Senior Manager – Integrated Media, a seasoned public relations consultant responsible for providing strategic counsel around media and influencer engagement to help drive the cultural conversation for iconic Canadian brands.

You will lead media relations, content development, influencer ecosystems, and integrated campaigns, while overseeing events, budgets and KPI reporting, and coaching junior staff across cross‑functional teams.

Qualifications

• Public relations experience of approximately 6-7 years.
• Agency experience is an asset.
• University degree in Public Relations, Communications, Journalism or related field.
• Strong strategic counseling and media relations skills.
• Excellent writing and editing across formats.
• Ability to manage multi-faceted campaigns under deadlines.

Responsibilities

• Media relations & strategy: monitor media, build journalist relationships, craft pitches.
• Content development: draft press materials and social copy.
• Influencer & creator ecosystem management: manage creators and KOLs.
• Strategic ideation: contribute fresh, culture-driven ideas.
• Event planning & activations: support logistics for events and brand experiences.
• Account, budget & KPI oversight: manage timelines, reporting, budgets and ROI.

Skills

Media relations

Strategic counsel

Influencer relations

Content development

Event planning

Budget management

Executive communication

Education

University degree in Public Relations, Communications, Journalism or related field

Job description

Weber Shandwick's Toronto office is seeking a Senior Manager – Integrated Media, a seasoned public relations consultant responsible for providing strategic counsel around media and influencer engagement to help drive the cultural conversation for iconic Canadian brands.

You will lead media relations, content development, influencer ecosystems, and integrated campaigns, while overseeing events, budgets and KPI reporting, and coaching junior staff across cross‑functional teams.