Account Manager, PR & Influencer Marketing

Universus Media Group; Toronto; Hybrid; CAD 75,000 - 100,000; Full time

Job summary

Universus Media Group seeks an experienced Account Manager for PR & Influencer Marketing to lead day-to-day client work and contribute to strategy and growth. This hybrid, hands-on role reports to the Director of PR & Communications and supports business development across a growing portfolio.

You will manage campaigns, build client relationships, coordinate timelines and budgets, and collaborate with media partners to secure coverage and influencer partnerships in the Canadian market.

Qualifications

• Experience: 5 to 10 years in public relations, communications, influencer marketing or integrated agencies.
• Sector track record: Proven success securing coverage across consumer, lifestyle, corporate, technology or B2B sectors.
• Industry asset: Prior agency experience and/or knowledge of the automotive sector is considered a strong asset.
• Media network: Strong pitching capabilities with an established network of media contacts.
• PR tech stack: Familiarity with media monitoring and influencer discovery platforms (such as Meltwater, Cision, Muck Rack, Hootsuite or similar tools).
• Modern workflow: Proficient with Google Workspace and comfortable using AI-enabled tools to improve efficiency, research and content development.
• Professional attributes: An entrepreneurial, solution‑oriented multitasker who thrives in a fast‑paced environment.

Responsibilities

• Serve as the primary day‑to‑day client lead across a portfolio of accounts.
• Build strong client relationships through proactive communication and strategic counsel.
• Manage project timelines, budgets, deliverables and account priorities to a high standard.
• Develop and execute integrated communications plans aligned with client business objectives.
• Identify opportunities for proactive storytelling, thought leadership and brand visibility.
• Build and maintain relationships with journalists, editors, producers and content creators to secure meaningful coverage.
• Write high‑quality press releases, media advisories, pitches, briefing books and client presentations.
• Develop and oversee influencer engagement strategies, from vetting and recruitment through execution.
• Negotiate campaign deliverables, manage partnerships and optimize social content planning.
• Stay current on emerging platforms, creator trends and social media best practices.
• Track, analyze and report on campaign metrics against client KPIs.
• Support new business development, including research, proposal development and pitch presentations.
• Identify organic growth opportunities and service expansions within existing client relationships.

Skills

Public relations

Influencer marketing

Media relations

Client relationship management

Business development

Tools

Meltwater

Cision

Muck Rack

Hootsuite

Google Workspace

Job description

Account Manager, PR & Influencer Marketing

About Universus PR

Universus PR helps organizations engage their stakeholders in meaningful ways. We earn attention and drive strategic impact.

As a strategic communications team within Universus Media Group, we combine research, strategy and storytelling to help clients build trust, engage stakeholders and support business results. Our work is not defined by a list of services, but by the role we play in our clients’ and team’s success. It is not just who we are, it is who we are to you.

Universus Media Group is a Toronto-based marketing and communications agency serving clients across Canada and the United States. With specialized expertise in public relations, research and creative, and integrated capabilities across thought leadership, media relations, content creation, digital marketing, video production and more, we help organizations communicate with clarity, credibility and purpose. Our deepest expertise is in the automotive industry, where we work with OEMs, aftermarket firms, suppliers and industry organizations. Our experience also spans beauty and wellness, financial services, associations and not-for-profits, including Special Olympics Ontario. Learn more at universusmedia.com.

About the Role

We are seeking an experienced public relations professional with 5 to 10 years of agency or in-house communications experience to join our growing team. This is a hybrid, hands‑on role for a skilled storyteller who enjoys leading day‑to‑day client execution while contributing to strategic planning, business development and agency growth.

• Reports to: Director of PR & Communications
• Employment type: Full‑time, permanent
• Vacancy status: This posting reflects a current, active vacancy.

Key Responsibilities

• Serve as the primary day‑to‑day client lead across a portfolio of accounts.
• Build strong client relationships through proactive communication and strategic counsel.
• Manage project timelines, budgets, deliverables and account priorities to a high standard.

Strategic Communications & Media Relations

• Develop and execute integrated communications plans aligned with client business objectives.
• Identify opportunities for proactive storytelling, thought leadership and brand visibility.
• Build and maintain relationships with journalists, editors, producers and content creators to secure meaningful coverage.
• Write high‑quality press releases, media advisories, pitches, briefing books and client presentations.

Influencer Marketing & Social Media

• Develop and oversee influencer engagement strategies, from vetting and recruitment through execution.
• Negotiate campaign deliverables, manage partnerships and optimize social content planning.
• Stay current on emerging platforms, creator trends and social media best practices.

Measurement, Insights & Growth

• Track, analyze and report on campaign metrics against client KPIs.
• Support new business development, including research, proposal development and pitch presentations.
• Identify organic growth opportunities and service expansions within existing client relationships.

Qualifications & Experience

• Experience: 5 to 10 years in public relations, communications, influencer marketing or integrated agencies.
• Sector track record: Proven success securing coverage across consumer, lifestyle, corporate, technology or B2B sectors.
• Industry asset: Prior agency experience and/or knowledge of the automotive sector is considered a strong asset.
• Media network: Strong pitching capabilities with an established network of media contacts.
• PR tech stack: Familiarity with media monitoring and influencer discovery platforms (such as Meltwater, Cision, Muck Rack, Hootsuite or similar tools).
• Modern workflow: Proficient with Google Workspace and comfortable using AI-enabled tools to improve efficiency, research and content development.
• Professional attributes: An entrepreneurial, solution‑oriented multitasker who thrives in a fast‑paced environment.

What Success Looks Like

• Client satisfaction: Deliver exceptional client service and flawless program execution.
• Impactful results: Consistently generate strong, measurable media and influencer outcomes.
• Strategic input: Bring proactive ideas and critical thinking to client programs and agency growth initiatives.
• Leadership culture: Serve as a trusted advisor to clients and an active, collaborative team player.
• Salary range: $75,000 to $100,000 base, commensurate with experience.
• Performance-based bonus opportunities.
• Comprehensive health and wellness benefits.
• Paid vacation and personal days.
• Flexible hybrid work environment.
• Professional development, training support and clear career advancement paths.
• Access to leading communications, media and AI-enabled tools.

Use of AI in hiring: Universus does not use artificial intelligence to screen, assess or select applicants for this position.

Our Commitment to Inclusion & Accessibility

Universus Media Group is an equal opportunity employer. We welcome applications from all qualified candidates and are committed to building a diverse and inclusive team. Accommodations are available on request for candidates taking part in any stage of the recruitment and selection process. Please let us know if you require an accommodation and we will work with you to meet your needs.

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Working at Universus

We know that good ideas can come from just about anywhere, that’s why we make sure that everyone’s unique voice is heard.

Our people are what make us stand out and our processes reflect that. At UMG, we want to have the right people doing the right work.

And that doesn’t mean everything is about work all the time — we try to have fun while we’re doing it.