Senior Manager, Integrated Media & Influencer Strategy

Weber Shandwick; Toronto; On-site; CAD 80,000 - 95,000; Full time

Job summary

Weber Shandwick's Toronto office seeks a Senior Manager – Integrated Media to advise on media and influencer engagement for Canada’s iconic consumer and healthcare brands. You will shape executive narratives, drive culture-defining campaigns, and deliver high-impact integrated media strategies with creative energy.

You will build long-term relationships with journalists and creators, lead strategy from vetting to co-creation, and coordinate event activations while ensuring campaigns meet KPIs

Qualifications

• Proven ability to build trust and rapport with clients and media partners.
• Experience shaping executive narratives and driving culture-defining campaigns.
• Strong writing and editing skills across pitches, briefs and client communications.

Responsibilities

• Proactively monitor media landscape and build relationships with journalists.
• Draft earned-first storytelling materials, press releases and social copy.
• Lead end-to-end influencer strategy including vetting, negotiation and co-creation.
• Participate in team brainstorms with fresh, culturally resonant ideas.
• Support logistics for events, activations and media mailers.
• Oversee account execution, timelines, meetings and budget/resource allocation.

Skills

Media relations

Influencer relationships

Content development

Strategic thinking

Budget & KPI

Executive communication

Education

Bachelor's degree in Public Relations/Communications

Job description

Weber Shandwick's Toronto office seeks a Senior Manager – Integrated Media to advise on media and influencer engagement for Canada’s iconic consumer and healthcare brands. You will shape executive narratives, drive culture-defining campaigns, and deliver high-impact integrated media strategies with creative energy.

You will build long-term relationships with journalists and creators, lead strategy from vetting to co-creation, and coordinate event activations while ensuring campaigns meet KPIs