Director of Social & Influencer Strategy

Weber Shandwick; Toronto; On-site; CAD 95,000 - 130,000; Full time

Benefits offered by this job

Leadership opportunity

Exposure to high-profile accounts

Collaborative culture

Professional development

Competitive compensation

Job summary

Weber Shandwick in Toronto is seeking a Director of Social + Influencer Strategy to shape campaigns from concept to activation. You’ll own integration of social and influencer tactics, select creators, and guide content across channels, balancing brand voice with performance metrics.

You'll lead a team, engage with senior clients, and translate business goals into measurable social strategies. This senior role requires extensive agency experience and a strategic mindset.

Qualifications

• 8+ years of agency experience in social media strategy or influencer marketing.
• Proven track record across brands and sectors.
• Deep knowledge of platforms and influencer ecosystems.
• Strong analytical skills to interpret data and optimize.
• Excellent written and verbal communication; present complex strategies simply.
• Experience leading a team is an asset.
• Experience in B2B and LinkedIn influencer space is a bonus.

Responsibilities

• Develop integrated social and influencer strategies for diverse clients.
• Lead creator selection, platform strategy, and content approaches.
• Oversee end-to-end campaign execution and reporting.
• Manage influencer relationships and contracts.
• Direct content strategy across owned channels.
• Build and maintain influencer databases and relationships.

Skills

Social media strategy

Influencer marketing

Campaign management

Data analysis

Executive storytelling

Client advisory

Team leadership

Negotiation skills

Job description

Weber Shandwick in Toronto is seeking a Director of Social + Influencer Strategy to shape campaigns from concept to activation. You’ll own integration of social and influencer tactics, select creators, and guide content across channels, balancing brand voice with performance metrics.

You'll lead a team, engage with senior clients, and translate business goals into measurable social strategies. This senior role requires extensive agency experience and a strategic mindset.