Senior Performance Media Associate - Digital Activation

Critical Mass; Toronto; Hybrid; CAD 60,000 - 80,000; Full time

Job summary

Critical Mass is seeking a Senior Performance Media Associate Investment to support day-to-day programmatic media campaign execution, trafficking, and optimization. You will work with senior team members to ensure campaigns meet client goals and are set up accurately, tracked, and reported.

Responsibilities include billing oversight, insights generation for client reports, and collaboration across disciplines to deliver integrated media strategies.

Qualifications

• 2-4 years of experience in digital activation and programmatic/media buying
• Experience across display and video platforms with data-driven results
• Proficient in budgeting, forecasting, and campaign optimization
• Strong research, audience planning and social media planning abilities
• Excellent communication and client presentation skills
• Full campaign ownership: setup, QA, pacing, and budget management
• Proficient in reporting/analytics and Excel
• Knowledge of integrating online and offline media opportunities
• Experience with industry tools such as DDS/Prisma, ComScore, Nielsen, AdViews, eMarketer

Responsibilities

• Coordinate and oversee the management, trafficking, optimization and reporting of all campaign initiatives
• Manage the billing team and provide final approval on all billing needs
• Oversee and approve all media campaign setup and execution with internal teams and clients
• Provide strategic insights and optimizations for client reports
• Research and prepare information for paid media plans, RFPs, and presentations
• Evaluate and maintain relationships in the display and emerging media community
• Stay updated on trends in interactive marketing/media and developments
• Lead development of POV documents on new trends or opportunities
• Evaluate client needs and escalate issues to leadership
• Drive audience insights and channel strategy
• Sell in media initiatives to clients
• Integrate with MKS, Strategy, and Creative for campaign direction

Skills

Programmatic buying

Campaign optimization

Data-driven metrics

Budgeting & forecasting

Excel analytics

Client presentations

Tools

DDS/Prisma

ComScore

Nielsen

AdViews

eMarketer

Job description

Critical Mass is seeking a Senior Performance Media Associate Investment to support day-to-day programmatic media campaign execution, trafficking, and optimization. You will work with senior team members to ensure campaigns meet client goals and are set up accurately, tracked, and reported.

Responsibilities include billing oversight, insights generation for client reports, and collaboration across disciplines to deliver integrated media strategies.